Notch Unveils World’s First Autonomous Performance Marketer that Reduces Customer Acquisition Costs by 30%

Notch, a marketing automation startup, today unveiled the results of the first fully AI scaled ecommerce brand, growing Scentless’ sales while reducing CAC by 30%. Built by former Meta product leads, Notch’ autonomous marketing agent eliminates campaign friction for e-commerce and retail brands by fully automating creative generation, campaign launch, real-time optimization, and budget management across Meta and TikTok.

Marketers Problem: Advertising AI Still Requires Massive Time Investment
Modern e-commerce brands and retailers are trapped in a high-friction cycle of skyrocketing Customer Acquisition Costs (CAC), platform fragmentation, and relentless creative burnout. Scaling paid media across channels like Meta and TikTok requires overwhelming manual input. Existing AI co-pilots only offer surface level fixes like copywriting templates or design suggestions, while still leaving 90% of tedious ad operations on human teams. Consequently, growing brands are forced to choose between paying exorbitant agency fees or bloating internal headcount just to manage day-to-day campaign execution.

“For a performance marketing company, creative capacity has always been the real ceiling - not media budget. Notch removed that ceiling. Our team now goes from an idea to a batch of finished video variations in a single session, across every vertical we run. More experiments, faster learning and, ultimately, better performance,” said Nitzan Leibovitch, Head of Creative at Schemathics.

Notch’s First Fully AI Growth Experiment & Space Launch
To demonstrate true Level 4 autonomy, Notch first put Max through a rigorous two-month trial with minimal human oversight. Given nothing more than a Shopify integration, Meta ad account access, and a folder of raw B-roll footage for DTC brand Scentless, Max autonomously analyzed market trends, produced video ads, auto-refreshed decaying creatives, and reallocated budgets, ultimately scaling sales and reducing their CAC by 30%.

As the ultimate proof that the system required no human intervention, Notch capped off the trial with a final stunt: launching the laptop running Max into space, allowing the AI to continue actively managing the live campaign. The result proved that autonomous growth engines aren’t just theoretical, but capable of driving high-yield business performance without a single human touch on Earth.

Notch’s Solution: Autonomous Marketer to Maximize Advertising Performance
Max operates as an always-on, autonomous performance marketer that executes a complete, end-to-end campaign lifecycle every single week. By pairing continuous account data and real-time competitor intelligence with direct Slack integration, Max eliminates operational ad friction while keeping you in total control. From market research and high-fidelity video production to live API deployments, fatigue tracking, and performance reporting, Max executes the heavy lifting while operating strictly within your custom guardrails and approval rules.

Key features include:

• Autonomous Campaign Strategy: Analyzes account metrics and market shifts to automatically draft and post an actionable weekly media plan directly into Slack.
  
  
• Automated Creative Production: Produces high-fidelity video and static assets tailored to category-winning patterns, staged and ready for your review.
  
  
• Live Sync & Fatigue Defense: Pushes approved creative live via native APIs while continuously monitoring performance to flag decaying ROAS and ad fatigue in real time.
  
  
• Competitor Trend Hijacking: Tracks viral competitor hooks across the market, drafting proactive counter-angles before competing campaigns scale.
  
  
• Closed-Loop Performance Analytics: Compiles weekly spend reports detailing winning assets, losing hooks, and data-backed testing agendas for the following week.
  
  
• Human-in-the-Loop Governance: Guarantees zero creative or budget adjustments go live without your explicit approval or pre-set automation rules.
  
  

Worldclass Founding Team Who’ve Built Multiple $1B+ Adtech Products
Notch was co-founded by Vinay Jain and Aman Jain, who bring 20+ years of combined infrastructure engineering experience across Twitter, Meta, Instagram, and WhatsApp. Vinay spent eight years building Meta’s core mobile advertising engine, writing the foundational code for Meta Lead Ads and scaling ad products from $0 to over $1B. Aman served as a tech lead in Twitter’s Direct Response Ads team, building $1B+ products like Tailored Audiences, before working as the first backend engineer on Instagram Live, the founding tech lead for the WhatsApp Business API team, and an incubator founder inside Meta’s Innovation Lab.

“At Meta we saw that modern brands were still drowning in manual ad ops and skyrocketing acquisition costs,” explained Vinay Jain, Founder and CEO of Notch. “Max isn’t another AI co-pilot that gives you generic copywriting templates. It’s an autonomous marketer with a continuous feedback loop that learns what converts, refreshes dying creative automatically, and scales revenue on Earth, just like it proved it could do from space.”

To try Max today, please visit https://www.usenotch.ai/.

About Notch
Notch is the developer of Max, the world’s first Level 4 autonomous AI Head of Marketing. Built by former Meta ad infrastructure engineers, Notch eliminates campaign friction for e-commerce and retail brands by fully automating creative generation, campaign launch, real-time optimization, and budget management across Meta and TikTok. Notch is backed by Wing Venture Capital, South Park Commons, Patron Fund, and leading angel investors. Learn more at https://www.usenotch.ai/.

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