Fuel the Adventure: Phorm Energy and Sitka Gear Join Forces for Exclusive Camo Can and Backcountry Experience

Key Facts:

• Phorm Energy and SITKA Gear are uniting to combine high-performance fueling with technical outdoor gear for a limited-edition camo wrapped Orange flavor.

• The co-branded packaging features OPTIFADE Marsh, a science-backed concealment designed for waterfowl hunting.

• Phorm Energy and SITKA Gear are bringing the outdoors to life for fans with a chance to score the ultimate hunting experience.

• The Orange flavor will be available for a limited-time starting October 5 at 1stPhorm.com and in select retail locations across Missouri, Oklahoma and Louisiana, in addition to all nine of SITKA’s retail locations.

Phorm Energy, the game-changing energy drink produced by Anheuser-Busch with the backing of 1 ^st Phorm and Dana White, is teaming up with SITKA Gear, the premium outdoor apparel brand, in a new partnership, fueling the relentless spirit of the modern outdoor sportsman. Together, Phorm Energy and SITKA Gear are introducing a limited-edition Orange flavor with custom OPTIFADE Marsh packaging. Each can will feature a scannable QR code that gives fans a chance to score an epic hunting experience.

Halie Mohr, Head of Marketing for Phorm Energy said: “Everything we do at Phorm Energy comes back to our community—the people who show up, put in the hours, and embrace the elements. Partnering with SITKA Gear to wrap our cans in their legendary OPTIFADE Marsh pattern is our way of saluting the outdoor community. We share a deep, mutual respect for the grit it takes to succeed out there, and we are incredibly proud to fuel that journey together.”

The Orange flavor cues notes of orange soda and candied orange for just the right tanginess on the hunt. Meanwhile, as one of SITKA’s most iconic waterfowl patterns, OPTIFADE Marsh makes this partnership perfectly timed for the start of waterfowl season. It is the first concealment of its kind designed around animal vision science, resulting in a striking co-branded design. The custom Orange can, inspired by the fusion of technical gear and high-performance fueling, is a bold statement for the outdoor community looking for their next adventure.

Calder Alford, Strategic Partnerships, Activations & Licensing Manager at SITKA Gear said: “For 20 years, SITKA has obsessed over every element of durable, protective gear built for dedicated hunters and anglers. Phorm Energy shares our deep commitment to performance, so bringing OPTIFADE Marsh to the new cans was a natural fit. Now, we can fuel hunters through long days in the blind with the ultimate gear and beverage to match.”

Fans also have the chance to win the ultimate outdoor experience. Phorm Energy and SITKA Gear are going all out for the modern sportsman with the incredible opportunity to experience a guided waterfowl hunt with one of SITKA’s premier outfitting partners.

The OPTIFADE Marsh wrapped Orange flavor will be available for a limited time starting October 5 at 1stPhorm.com or in select retail locations across Missouri, Oklahoma and Louisiana as well as in store at SITKA’s nine retail locations.

Each Phorm Energy flavor contains a unique blend of ingredients aimed to support mental focus and boost energy through its natural caffeine from green tea. Phorm Energy, a top 15 brand in total energy ¹, has been rapidly growing since it’s national launch in June 2025.

To follow the latest on Phorm Energy and its partnership with SITKA Gear, visit phormenergy.com and follow Phorm Energy on Instagram, TikTok, and Facebook.Fans can also learn more about SITKA Gear at sitkagear.com and on Instagram, Facebook and YouTube.

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1. Circana Total US – MULC YTD Thru 8/30/2026

ABOUT PHORM ENERGY

Phorm Energy is made for those who do the work in their everyday lives to unlock their full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit phormenergy.com and follow Phorm Energy on Instagram and Facebook.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT SITKA GEAR

SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for GORE-TEX™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

FAQs

1. What is the Phorm Energy x SITKA Gear limited-edition Orange energy drink?

The Phorm Energy x SITKA Gear limited-edition Orange energy drink is a special collaboration between Phorm Energy and SITKA Gear featuring custom packaging wrapped in SITKA’s iconic OPTIFADE Marsh pattern. The zero-sugar Orange flavor delivers notes of orange soda and candied orange, while celebrating the outdoor community and the start of hunting season.

2. Where can I buy the limited-edition Phorm Energy x SITKA Gear Orange cans?

The limited-edition Phorm Energy x SITKA Gear Orange cans will be available beginning October 5, 2026, at 1stPhorm.com, select retail locations across Missouri, Oklahoma and Louisiana, and all nine SITKA Gear retail stores. Availability is limited while supplies last.

3. How can I enter to win the Phorm Energy and SITKA Gear hunting experience?

Fans can enter for a chance to win an exclusive guided waterfowl hunting experience with one of SITKA Gear’s premier outfitting partners by scanning the QR code found on specially marked Phorm Energy x SITKA Gear Orange cans. Visit the official promotion landing page through the QR code for complete entry details, eligibility requirements, and official rules.