Euka AI Brings Its TikTok Shop Playbook to Instagram, Launching the Operating System for Creator Commerce

Euka AI, the largest affiliate marketing platform on TikTok Shop, today announced its expansion beyond TikTok, launching an Instagram integration with Shopify connected fulfillment that lets brands run their entire creator program across platforms from one system. The launch builds on Euka’s $5 million seed round led by Susa Ventures, with Creator Ventures and [insert other investors], and comes as the company surpasses $4 billion in GMV driven for brands, roughly 5% of all TikTok Shop sales.

Since its founding in 2024, Euka has become the platform behind six of the top ten TikTok Shop brands, powering some of the largest creator armies in the world, including Comfrt’s community of 600,000 creators. More than 17,000 brands, from indie DTC labels to the Fortune 500, run on Euka with access to over 4 million indexed creators. Earlier this year, TikTok Shop named Euka the winner of its 2026 Catalyst Award for driving the highest incremental GMV increase for brands.

“Euka is the operating system for creator commerce, and people buy from people,” said Jeremy Ding, co-founder and CEO of Euka AI. “We turn thousands of authentic creators into a brand’s highest performing sales channel, starting on TikTok Shop and now everywhere interest based discovery drives buying.”

One creator program across every platform

Finding and managing millions of creators has meant slow, manual work that only multiplies when a brand runs more than one platform. Euka replaces it with a single creator CRM that spans TikTok and Instagram, and soon YouTube. Brands discover the right creators with data instead of guesswork, engage them at scale without drowning in DMs and spreadsheets, and deliver samples, links, tracking, and payouts through their own Shopify store. Because every link resolves on Euka’s servers, brands see exactly which creator drove which order, with commission calculated the moment a sale lands, and a program on another tool can migrate in bulk without breaking a single live link. It all rolls up into one view, so a brand’s whole creator economy is finally measured like a channel.

Key features:

• Creator Discovery: find high fit creators across TikTok, Instagram, and soon YouTube by product, audience, and performance.
  
  
• Trend and Social Intelligence: surface trending products, top brands, and top creator videos, and draft briefs that fit brand goals.
  
  
• AI Outreach and Unified Inbox: automate invites, follow ups, and approvals, with every creator conversation in one place across TikTok Shop, Instagram, and DMs.
  
  
• Creator Contests: engage creators at scale to build relationships and drive GMV.
  
  
• Meta Ads Integration: repurpose top TikTok content as Meta ads that already convert.
  
  
• Euka MCP: integrate Claude to query every detail of your creator program.
  
  

“We have trusted Euka to run our TikTok Shop growth and affiliate program for a while, so we jumped at being one of the first to test the Instagram and Shopify beta,” said Julia Carter, Affiliate and Partnerships Growth Leader at True Classic. Beta, “Having our entire creator and affiliate program in one omnichannel operating system gives us real efficiency and a full view of our program that we never had before. It allows us to take our established scale on TikTok and open the floodgates to thousands of new creator partnerships across new channels.”

A creator app that earns more

Euka’s creator app gives 55,000 creators a live marketplace of vetted brands, one tap pitches, and in app coaching on pricing, hooks, and negotiation, while automating links, approvals, and payouts. Top creators on Euka already earn $100,000 per month, with more than 1,000 making $25,000 per month.

“Euka turns affiliate marketing from an art into a science,” said Misha Gordon-Rowe, Partner at Susa Ventures. “We are confident in Jeremy and Kevin’s ability to scale well beyond the more than $4 billion in GMV they have already helped drive.”

About Euka AI

Euka AI is the operating system for creator commerce, using AI to match brands and creators, automate outreach and vetting, and measure performance end to end across TikTok, Instagram, and soon YouTube. Founded in 2024 by Jeremy Ding (previously ByteDance, DoorDash, and PatPat) and Kevin Wang (previously Amazon and Microsoft), Euka has driven more than $4 billion in GMV, supports over 17,000 brands, and indexes more than 4 million creators. Backed by Susa Ventures, Creator Ventures, and [insert other investors]. Learn more at euka.ai.

Contact Information

Tamar Yaniv

VP Marketing

Euka AI

Contact via E-mail