Jeep® Brand Declares, ’This Is Jeep Country’

• “This Is Jeep® Country” traces the Jeep brand’s roots to its very first customer: America
• “This Is Jeep Country” advertising and marketing campaign celebrates the freedom, grit and spirit that have defined America’s SUV for 85 years and pays tribute to the millions of Jeep drivers and enthusiasts who have built one of the most passionate communities in the automotive world
• Launching across television, digital, social and experiential channels, “This Is Jeep Country” reinforces the brand’s position as America’s SUV and the vehicle of choice for those who live life beyond the pavement and choose the road less traveled
• Campaign features Jeep vehicles from across its iconic portfolio (Wrangler, Gladiator, Grand Cherokee, Cherokee, Compass, Grand Wagoneer and the all-new Jeep Recon) navigating the diverse landscapes that define Jeep Country, including the deserts, forests, mountains and coastlines across America
• Campaign includes Hispanic and AA digital and online extensions

Jeep® launches “This Is Jeep Country,” a new national marketing campaign debuting that celebrates the brand’s unbreakable connection between America and the iconic 4x4 vehicles that have helped carry its people, values and adventures forward for more than eight decades. The campaign, "

This Is Jeep Country,” comes to life through a fully integrated marketing campaign spanning television, streaming, digital, social, experiential and out-of-home channels, wherever adventure calls.

“This Is Jeep Country” celebrates the shared values that have connected the Jeep brand and America for 85 years: freedom, capability, resilience and an unwavering drive to explore what’s next. Built on the belief that the Jeep brand takes on the character of the people they serve, “This Is Jeep Country” traces the Jeep brand’s roots to its very first customer: America itself.

“From its beginnings in 1941 supporting a nation forged by resilience and determination, the Jeep brand has spent 85 years building vehicles for those who refuse to stand still, back down or be confined by the horizon,” said Branden Coté, Jeep brand CEO. “Built for a country that never settled for the easy path, every Jeep vehicle embraces challenge, overcomes obstacles and keeps its owners moving forward.”

This is Jeep® Country

At the heart of the campaign is the powerful narrative drawing a parallel between the beginnings of a nation 250 years ago and the evolution of the Jeep brand. It recognizes that when vehicles are for people who demand freedom, capability becomes non-negotiable. The campaign honors shared spirit and the generations of Jeep owners who have transformed roads, trails and open spaces into a place all their own: Jeep Country.

The campaign celebrates the passionate community of Jeep owners and enthusiasts whose shared spirit, traditions and love of adventure have helped make Jeep more than an iconic off-road automotive brand, but a way of life. Featuring brief moments captured by real Jeep owner experiences (UGC), the campaign honors the people who have helped build Jeep Country for generations. From legendary trails and owner gatherings to everyday adventures, Jeep drivers embody the values of freedom, authenticity and camaraderie that continue to define Jeep Country.

“This Is Jeep Country” includes Hispanic and AA extensions across digital and online channels.

JEEP / NACIÓN JEEP

JEEP / JEEP COUNTRY

The campaign spans the Jeep brand’s iconic portfolio, including the Wrangler, Gladiator, Grand Cherokee, Cherokee, Compass, Grand Wagoneer and the all-new Jeep Recon.

Media includes NFL and football, in addition to Tier II and digital/CTV/streaming on Disney+, Paramount+, Max and Peacock.

“This Is Jeep Country” was created by the Jeep brand in partnership with Chicago-based agency Highdive.

Jeep Brand
For 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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X: @jeep
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YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA