Chain Partners with General Mills to Launch “Chain Snacks” at Westfield Topanga Mall

Chain(Opens in a new tab), the American Pop Cuisine brand founded by B.J. Novak announced Chain Snacks, a new dessert concept debuting as part of Chain’s six-month residency at Topanga Social inside Westfield Topanga Mall. For its launch, Chain is collaborating with General Mills to bring some of the world’s most beloved cereal brands into the concept. Built around a “Snack Lab” model, Chain Snacks serves as a working test kitchen where Chain develops limited-edition snacks and desserts that transform familiar flavors into fun, unexpected and one-of-a-kind creations.

Chain Snacks launches with seven original desserts and drinks inspired by Reese’s Puffs, Golden Grahams®, Cinnamon Toast Crunch®, Lucky Charms®, Cookie Crisp®, Honey Nut Cheerios® and Trix®, with additional limited-edition product drops and seasonal moments planned throughout the six-month residency.

The Chain Snacks launch menu:

• Lucky Charms® Taco Frío: A vanilla waffle taco shell filled with Lucky Charms® cereal-flavored milk ice cream, marshmallow fluff, rainbow marshmallow pieces and white chocolate crunch, dipped in a white chocolate shell and finished with colorful Lucky Charms® dust.
  
  

• Honey Nut Cheerios® Matcha Cloud: Ceremonial-grade matcha layered over chilled honey cereal-flavored milk with salted honey cold foam, toasted oat praline and Honey Nut Cheerios® crunch, finished with a glossy honey drizzle and a light dusting of matcha.
  
  

• Reese’s Puffs Churros: Three hot churros dressed with hot fudge sauce, peanut butter, cereal-flavored milk icing and chocolate sauce, topped with Reese’s Puffs cereal crumble.
  
  

• Golden Grahams® Toasted S’Mores Bar: A warm, oversized brown-butter cereal treat made with Golden Grahams®, toasted marshmallow and graham cracker crumble, finished with milk-chocolate ganache, brûléed marshmallow fluff and a heavy dusting of cinnamon cereal sugar.
  
  

• Cinnamon Toast Crunch® Tiramisu: Layers of espresso-soaked cinnamon sponge, mascarpone cream and Cinnamon Toast Crunch® cereal crunch, finished with cinnamon-cocoa dust, caramelized cereal pieces and a touch of flaky salt for a nostalgic take on classic tiramisu.
  
  

• Ice Cream Cookie Crisp®-wich: Two oversized cookies studded with Cookie Crisp® cereal and filled with malted vanilla cereal-flavored milk ice cream – a nostalgic mash-up of an ice cream sandwich and a bowl of cookies and milk.
  
  

• Trix® Berry Swirl Slush: Raspberry and orange creamsicle slush layered with Trix® cereal-flavored milk foam, crushed Trix cereal and rainbow fruit-flavored cereal brittle.
  
  

“To us, cereal is a foundational ingredient – like flour or olive oil, but with way better mascots.” said Nicholas Kraft, Chief Creative Office of Chain, “Our culinary team wanted to take cereal out of the bowl and into the test kitchen to create these new dishes, each crafted around an iconic General Mills cereal as the foundation to the dish.”

“We are thrilled to collaborate with Chain to bring our iconic cereal brands to their Snack Lab at Westfield Topanga Mall in the Los Angeles metropolitan area,” said Megan Brooks, Business Unit Director for Family Favorite Cereals at General Mills. “This exciting new dining experience will give General Mills cereal fans the opportunity to experience unique, limited-edition desserts and drinks inspired by the familiar flavors they have loved for years.”

Chain Snacks will open to the public on Wednesday, September 2, 2026, as part of Chain’s residency at Topanga Social inside Westfield Topanga Mall. For the latest news and updates, visit eatatchain.com(Opens in a new tab) and follow Chain on Instagram(Opens in a new tab).

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

REESE’S and Reese’s Puffs trademarks, trade dress, REESE’S Orange Color and Crown Design are used under license.

Founded by B.J. Novak, Chain is celebrated for its high-impact experiences and products that reimagine the foods, brands, and memories that shaped American pop culture. With advisors Chrissy Teigen, David Gelb, and a devoted community of fans, Chain transforms familiar favorites into a new kind of pop cuisine.