Fanta Brings Halloween to Life with an All-New Entertainment Universe

• This Halloween, Fanta is unleashing Fanta’s Haunted Universe - a new world of four original characters inspired by classic horror legends, bringing fans a season packed with spooky surprises.

• Launching today with an introductory cinematic trailer, Fanta’s Haunted Universe has been developed with entertainment studio GRAiL, bringing together leading creative talent and new technology to build an original world for a new generation of Halloween and Horror fans.

This Halloween, Fanta is opening the door to a world of its own. Introducing Fanta’s Haunted Universe, an original entertainment world bringing together new characters, original storytelling and spooky surprises for a new generation of horror fans.

Launching with an introductory cinematic trailer, Fanta’s Haunted Universe marks the beginning of a new chapter for the brand and offers a first glimpse of the new world ahead of Fanta’s full Halloween campaign launching on August 26.

Over the past two years, Fanta has celebrated Halloween through collaborations with some of entertainment’s most recognizable horror properties. Now, the brand is taking its next major step: moving from collaborator to creator by building original characters and stories within a world of its own.

At the heart of the first chapter are four original characters created by reimagining the enduring archetypes of horror and Halloween through a distinctly Fanta lens. Inspired by vampires, werewolves, supernatural spirits and futuristic horror, each character has been designed from the ground up with its own identity, personality, backstory, supernatural abilities and role within the wider universe.

Ibrahim Khan, Global Vice President of Marketing at Fanta, said: “Fanta is dead serious about Halloween. After two years of bringing fans unforgettable collaborations with some of entertainment’s most iconic horror properties, we wanted to answer the question: what will Fanta do next? Fanta’s Haunted Universe is our move from collaborator to creator – building original characters, stories and an original entertainment universe of our own. Today’s trailer is only the first glimpse of what is to come, with more surprises still to be revealed.”

To create Fanta’s Haunted Universe, Fanta worked with GRAiL, a cutting-edge entertainment studio that helped develop Fanta Universe from the ground up, using technology as part of a human-led creative process to explore ideas and bring the scale and visual ambition of the universe to life.

The explosive introductory trailer marks the first chapter of Fanta’s Haunted Universe. With more character stories, content, experiences and surprises planned throughout the season, fans can expect the world to continue unfolding as Fanta’s full Halloween campaign launches on August 26.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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