Depop and Spotify Unite to Launch Partnership Celebrating the Next Generation of Music, Style and Cultural Discovery

Depop and Spotify have announced a first-of-its-kind partnership that connects music and secondhand fashion through the artists, communities and the scenes shaping culture.

The collaboration invites fans to discover music talent in an entirely new way through exclusive artist-curated Depop shops and Spotify playlist as well as a two-day cultural experience in Los Angeles that brings together live performances, fashion, community and discovery.

The partnership celebrates the powerful relationship between music and personal style. Six artists, Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola, representing some of today’s most exciting music scenes, will each curate a personal collection of pieces from their own wardrobes, giving fans the opportunity to shop the looks behind the music while discovering new sounds through an exclusive Spotify playlist.

“This partnership brings together two brands that are deeply embedded in culture and united by a shared belief in the power of creativity and self-expression,” said Steve Dool, Senior Director, Brand + Creative at Depop. “Fashion and music have always gone hand in hand, with communities shaping what’s next through their individual style and taste. Together with Spotify, we’re creating new ways for our community to discover artists, explore personal style and connect through the cultural moments that inspire them.”

“We’re excited to spotlight six incredible artists through this partnership with Depop. We hope to give fans a deeper look at the styles and sounds that shape their perspective as artists,” said Matt Luhks, Senior Director, Global Marketing at Spotify . “Many of the artists contributed to an exclusive playlist on Spotify, which is an audio companion to their Depop closets. It lets fans trace the thread between what these artists wear, what they listen to, and how they create.”

The experience extends across both platforms. On Spotify, fans will discover a co-branded editorial playlist, artist content and in-app experiences designed to spotlight several music scenes. On Depop, shoppers can browse artist storefronts, explore curated collections inspired by different music cultures and seamlessly move between discovering new artists and new fashion finds.

The partnership will launch across both platforms on August 11th with the artist-curated Spotify playlist, which can be found HERE and Depop’s landing page featuring the edits and artist storefronts, which can be found HERE. Artist shop drops will be live the following day, August 12th at 3pm EST, and direct links can be found below.

• evemusic

• amiraelfeky

• esteviebb

• thefrostchildren

• houseofprotection

• lilymeola

To celebrate the launch, Depop and Spotify will host a two-day activation on August 13th and 14th at the Hollywood Premiere Motel on Hollywood Boulevard, LA, transforming this iconic motel into an immersive cultural destination where guests can experience live performances, discover interactive genre-inspired closets, explore curated fashion edits and connect with the communities influencing the future of music and style.

Overview of key dates:

• Tuesday, August 11th:

• Artist-curated Spotify playlist HERE

• Depop landing page with curated edits HERE

• Wednesday, August 12th:

• All six artist shop drops live on Depop HERE

• Thursday and Friday, August 13th - 14th:

• Two-day activation in Los Angeles featuring live performances and curated fashion edits.

All assets for the partnership can be found here.

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About Depop

Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its global community of millions of users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. For more information, visit www.depop.com.

About Spotify

Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market—continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify. We are the world’s most popular audio streaming subscription service with 777 million users, including 300 million subscribers, in 184 markets.