The Chocolate Factory Restaurant Opens in Lake Geneva

Waukesha, Wisconsin – WEBWIRE – Friday, July 31, 2026

The Chocolate Factory, serving premium subs, croissant sandwiches, soups, salads and ice cream is now open in Lake Geneva at 703 W. Main Street.

“We’re really excited to be in the great city of Lake Geneva” states owner Valera Smokvin. “It’s a perfect location for us in the historic area downtown on Main Street and Center. We invite everyone to experience the exceptional quality of our subs, including our popular Italian Beef sub, and hand scooped ice cream. I know everyone will enjoy the efficient and friendly service we provide.”

The Chocolate Factory is open year-round and will offer outdoor seating in the summer. Catering boxes are available for home parties, business meetings and boat excursions. The Traveling Sundae Factory is another Chocolate Factory favorite serving up to 50 people.

Lake Geneva will be The Chocolate Factory’s tenth location. Having started in Cedarburg in 1972, they also have restaurants in Delafield, Elm Grove, Menomonee Falls, Oak Creek, Oconomowoc, Pewaukee, Waukesha and West Bend.

About The Chocolate Factory The Chocolate Factory has 10 Wisconsin locations and is owned and operated locally. Their hand scooped Wisconsin-made premium ice cream and housemade hot fudge put The Chocolate Factory on the map in 1972. Their fresh from the oven sub rolls and croissants, delicious meats, fresh salads, Chili and soup combined with their fast and friendly service make it a family favorite.

For the full menu and more Chocolate Factory information, visit the website at TheChocolateFactoryWI.com.