Rolls-Royce Returns to Saint-Tropez for an Extended Summer Season at Celebrated Addresses

• Clients welcomed back to Saint-Tropez for the summer season, with the experience continuing until 31 July
• Sixteen Bespoke motor cars presented across four venues that define Riviera glamour: La Réserve Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï Palais and Nikki Beach
• Black Badge Spectre Series II, the most powerful Rolls-Royce yet, available for clients to drive
• Programme includes drive experiences, private dinners, pétanque evenings and curated soirées
• Saint-Tropez followed by the Spirit of Marassi programme on Egypt’s North Coast, reflecting a year-round client experience calendar

“The Rolls-Royce ownership experience has always extended beyond the motor car itself. That understanding shapes where and how we engage with our clients, bringing Rolls-Royce to the places they already know and value. Our seasonal programmes reflect the same philosophy, creating opportunities for clients to experience the marque in destinations that naturally form part of their lives. This year’s calendar is our most extensive yet, combining opportunities to drive the full Rolls-Royce motor car portfolio, including the new Black Badge Spectre Series II, with time spent enjoying exceptional hospitality, discovering Bespoke craftsmanship and connecting with like-minded aficionados in some of the world’s most celebrated summer destinations.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

The programme reflects a simple principle – meeting clients in places they already choose to spend their time. Selected through the marque’s deep understanding of its clients’ lifestyles, Saint-Tropez forms part of a wider calendar of seasonal experiences, from Courchevel 1850 in winter to the North Coast of Egypt later this summer. Each destination offers a distinct expression of luxury in which to experience a Rolls-Royce motor car.

Suspended in the hills above Saint-Tropez’s Pampelonne Beach, La Réserve Ramatuelle’s pine groves and light, contemporary architecture are a private escape from the bustling streets below. Airelles Château de la Messardière, set within 12 hectares of Mediterranean gardens, with its iconic château at the heart of the Maison, and a fleet of four Rolls-Royce Cullinans, captures the high glamour of the Côte d’Azur. The tranquil gardens of Airelles Pan Deï Palais offer a more intimate retreat in the heart of Saint-Tropez, while Nikki Beach remains one of the Riviera’s most celebrated beach clubs.

At each address, clients can connect with the marque via discreet hospitality spaces. Guests may choose from the full portfolio of Rolls-Royce motor cars – including Black Badge Spectre Series II, the most powerful Rolls-Royce ever created – for self-driven journeys along the Riviera’s sweeping corniches, or enjoy chauffeur-driven transfers between venues. Members of the marque’s Bespoke Collective of designers, artisans and engineers will also be available to share insights into the crafts that define every Rolls-Royce. In addition, the marque will host private dinners at locations including Airelles Château de la Messardière, pétanque evenings in Place des Lices using a Bespoke Rolls-Royce boules set, and opening and closing receptions at Airelles Pan Deï Palais.

The Saint-Tropez programme reflects not only where Rolls-Royce clients choose to spend their summers today, but also the marque’s longstanding relationship with the Riviera, which stretches back to its earliest years. Sir Henry Royce spent many winters at the nearby Le Canadel, where he continued his engineering work alongside the designers and engineers based at Le Rossignol – the location that inspired the name of the marque’s landmark Coachbuild Collection, Project Nightingale, announced earlier in 2026.

The summer season continues from 14 to 22 August with the Spirit of Marassi programme on Egypt’s North Coast, presenting the world of Rolls-Royce Motor Cars in one of the region’s most sought-after coastal destinations. Set within a contemporary beachfront villa overlooking the Mediterranean, the experience centres on Bespoke commissioning, thoughtfully curated hospitality, and the Middle Eastern debut of Spectre Series II.

Clients wishing to attend may arrange a private appointment through Whispers, the marque’s private members’ application, or through their local Rolls-Royce Motor Cars dealership.