IKEA U.S. celebrates Pride Month with “Celebrate Your Space,” honoring visibility, authenticity, and belonging

IKEA U.S is celebrating Pride Month with “Celebrate Your Space,” a campaign that invites people to embrace and express themselves authentically, and find pride in the spaces they create. Rooted in IKEA’s Better Lives positioning, “Celebrate Your Space” is a call to act boldly, live proudly, and welcome others in, while honoring the LGBTQ+ community’s history, resilience, and contributions and reinforcing IKEA U.S.’s commitment to belonging.

IKEA U.S. is celebrating Pride Month with “Celebrate Your Space,” a campaign that invites people to embrace their individuality, express themselves authentically, and find pride in the spaces they create. Rooted in IKEA’s Better Lives positioning, “Celebrate Your Space” is a call to act boldly, live proudly, and welcome others in, while honoring the LGBTQ+ community’s history, resilience, and contributions and reinforcing IKEA U.S.’s commitment to belonging.

At IKEA, belonging means creating spaces where people feel respected, supported, and able to show up authentically. Through nonprofit and influencer partnerships, as well as internal platforms that elevate co-worker voices and leadership, IKEA U.S. is strengthening visibility and representation inside and outside the organization.

As part of its Pride Month efforts, IKEA U.S. will continue its national campaigns with The Trevor Project and Rainbow Railroad. Throughout June, IKEA U.S. will donate 100% of the advertised retail price from each sale of the STORSTOMMA rainbow shopping bag to The Trevor Project, up to a maximum total donation of $50,000. Proceeds will support The Trevor Project’s crisis intervention and suicide prevention services for LGBTQIA+ youth.

Additionally, in partnership with IKEA Food, IKEA U.S. will donate $1 from each sale of a slice of IKEA Rainbow Cake purchased through July 31 to Rainbow Railroad, up to a maximum total donation of $100,000. The donation will support Rainbow Railroad’s work helping LGBTQIA+ individuals seek safety from persecution.

Across the country, IKEA U.S. stores will bring Pride to life through local activations, creating moments that celebrate co-workers, customers, and communities. Through its “Celebrate Your Space” campaign, IKEA U.S. invites everyone to take pride in who they are and while helping create spaces where all people feel seen, welcomed, and at home.

About IKEA

At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 413 IKEA stores in 32 countries – including 59 retail locations in the U.S.

For more information on IKEA U.S., see IKEA.us, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.