ellesse enters a new era with Andrew Garfield, fronting global campaign “Do It Like An Italian” shot by Oliver Hadlee Pearch.

ellesse enters a new era with the launch of Do It Like An Italian, a global campaign fronted by ambassador Andrew Garfield that reasserts the brand’s founding belief: that sport is not just about performance, it’s about pleasure too. The campaign marks a defining moment in the brand’s evolution and a renewed expression of its Italian identity.

At the heart of the campaign is a playful, tongue-in-cheek transformation. Known for his distinctly British restraint, Garfield is cast as the perfect foil to ellesse’s expressive Italian spirit, embarking on a journey to become an “honorary Italian” navigating the nuances of language, movement and style with charm, humour and occasional misfires along the way.

Born in Italy, ellesse has always served a sporting philosophy shaped by confidence, individuality and an innate sense of style. Do It Like An Italian brings that spirit into the present blending heritage with a more modern, expressive energy.

The campaign details three cinematic chapters, launching with Say It Like An Italian, which draws on ellesse’s iconic 80s and 90s archive and signature silhouettes. Garfield is coached through correct pronunciation of ellesse and key Italian phrases, eventually mastering the nuances. The following chapters, Play It Like An Italian and Style It Like An Italian, will launch globally later this summer.

“My friends and I grew up coveting and wearing ellesse, so being asked to be part of their team now feels really special. I love their ethos when it comes to the vitality and passionate expression in sport. The beauty and joy of using the body. And the sensual aesthetic style that Ellesse has always been a symbol of.” Andrew Garfield

Shot by British photographer and filmmaker Oliver Hadlee Pearch, the campaign signals a shift in creative direction for the brand.

With Do It Like An Italian, ellesse reaffirms what it has always understood: the best kind of sport isn’t just played it’s lived, expressed and felt.

“I’m thrilled with how Do It Like An Italian has come to life. Having Andrew tell the story brings real authenticity, along with the sense of cheek that should always define ellesse.” says Jack Richardson, SVP, ellesse.

Do It Like An Italian launches globally from June 2026, rolling out across film, stills, OOH, social-first content and cultural moments throughout SS26 and AW26.

www.ellesse.com