H&M MOVE, H&M HOME and Solar Club present a collection of movement and togetherness.

The collaboration merges H&M MOVE’s technical sportswear with H&M HOME’s curated interior objects in a morning-to-evening concept spans running wear, swimwear, oversized tees, tableware and beach textiles.

The campaign was shot in the Marseille region. Reflecting Solar Club’s French roots and vision, the imagery and film capture a generation seeking connection through offline gatherings, from salt-water swims to shared meals at sunset.

SOLAR CLUB: MOVEMENT AS CONNECTION
Founded between Paris and Marseille by Anne-Laure Faou and Alice Gerault, Solar Club began as a group meeting offline to run, talk and spend time together. What started intuitively has evolved into a curated creative community bringing together voices from art, design, fashion and hospitality to foster genuine connections.

“Today, Solar Club is about designing meaningful collective moments where movement becomes a catalyst for connection,” say founders Anne-Laure and Alice. “The sun has always symbolised that energy for us. We found a partner in H&M MOVE and H&M HOME who understood that movement is not only physical. It is about gathering people under the same sun and creating moments that feel meaningful.”

THE COLLECTION: MOVE MEETS HOME
The design reflects Solar Club’s refined French aesthetics, a palette balancing sun-washed tones with deeper shades such as chocolate plum. The delicate graphics are centered around a sun symbol which visualises warmth and togetherness.

The H&M MOVE edit forms the technical core, spanning lightweight running tops, performance shorts and swimwear alongside vintage-inspired cotton tees and a hoodie, designed to transition through the day from meditation to a layer for the evening. The collection includes twenty pieces across women and men.

“I discovered Solar Club while researching shifts in wellness culture, and it immediately stood out,” says Marie Fredros, Head of Design at H&M MOVE. “It brought together movement, creativity and connection in a way that felt real and grounded. With its sunlight, salt water and togetherness, it was less about performance and more about presence.”

The H&M HOME capsule reflects Solar Club’s traditions of shared breakfasts and long sunset dinners. Crafted from stainless steel, stoneware clay and raw cotton, the nine-piece assortment includes tableware, textiles and accessories featuring subtle engravings, prints and embroidered messages.

“The collaboration with Solar Club has focused on a community-driven design approach where the product is at the heart of it,” says Evelina Kravaev Söderberg, Head of Design at H&M HOME. “With H&M HOME, we translated the feeling of gathering into an edited capsule for shared post-run breakfasts, beach meditation and long dinners at sunset.”

The full collection is designed to come to life through gatherings during the summer season and beyond. Together, H&M MOVE, H&M HOME and Solar Club invite communities worldwide to meet, move and reconnect in real life, under the same sun.

RELATED MEDIA

SHOW ALL RELATED MEDIA