Forget WFH, Stella Artois Wants You to "Work From Bar” (WFB) During the FIFA World Cup 2026™

Building on its mission to champion authentic fan celebration, Stella Artois, a Proud Sponsor of the FIFA World Cup 2026™, is tackling the ultimate calendar conflict: the weekday match.

With most weekday games taking place during U.S. working hours ¹, the Stella Artois brand is introducing ‘Work From Bar’ (WFB) for the millions of fans balancing their 9-to-5 and weekday matches – inviting 21+ fans to swap the desk for a bar seat to experience the game where the real energy lives.

Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch, said: “‘Work From Bar’ is built on a simple belief: the best moments of the tournament happen in the stadiums outside the stadiums, where the real energy of the game lives. With so many matches taking place during the workday, this is a rare cultural moment that deserves to be experienced together in a bar – not from behind a desk. Whether it’s coworkers swapping conference rooms for bar stools or employers giving their teams permission to be part of the action, WFB is about creating space for genuine human connection around the world’s biggest sporting event"

Fans can experience WFB both in-person and nationwide. The new initiative encourages fans to trade their desks in office or at home for their local bar, bringing their laptops along with them to WFB — and Stella Artois is putting up $100,000 for fans who do so.

From 9 a.m. to 5 p.m. during FIFA World Cup 2026™ weekday matches, fans 21+ can head to their local bar or pub and, after purchasing a Stella Artois 0.0 or Stella Artois, submit their receipt as an “expense report” at stellaartois.com/workfrombar/expensereport for reimbursement.

Beginning June 28 for the knockout rounds, NYC-based fans can check out the Work From Bar HQ popping up at Brookfield Place, featuring a full sports bar in the heart of the bustling downtown Manhattan complex. The space will feature plenty of TVs and outlets, plus a bookable conference room. Starting June 22, you can sign up to book the conference room HERE and prepare to bring the energy of the “stadiums outside the stadiums” to life during the workday.

As the #3 premium tap handle in America ², Stella Artois has long been at home in bar culture and believes the unfiltered passion of the FIFA World Cup 2026™ is best experienced collectively. WFB is the perfect opportunity for colleagues to come together during the workday, bringing their laptops to the bar and reconnecting in-person over a once-in-a-generation cultural event.

WFB marks the beginning of Stella Artois’ summer, bringing its “Taste Worth More” platform to life through curated experiences. 21+ fans can submit their “expense reports” for reimbursement at stellaartois.com/workfrombar/expensereport.

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STELLA ARTOIS® WORK FROM BAR REBATE: Open to AK, CA, CO, CT, DE, DC, FL, GA, IA, ID, IL, KS, KY, MA, MI, MD, MN, MS, MT, ND, NE, NJ, NH, NM, NV, NY, OH, OK, RI, SC, TN, VA, VT, WA, WI and WY residents, 21+. Offers vary by state. Offers end 7/19/26 or when total redemptions of Stella Work From Bar rebates reach $100,000, whichever comes first. Visit www.stellaartois.com/workfrombar/expensereport for details. Void where prohibited.

ABOUT STELLA ARTOIS

Stella Artois® is a Belgian-style lager and part of a brewing tradition of crafting the finest lager with quality ingredients since 1366. Known for its malty middle and crisp finish delivering a full flavor and a hint of bitterness, this beer is recognized internationally for its excellence and taste. Stella Artois is best enjoyed in the iconic Chalice according to the 5-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Along with its classic lager, Stella Artois also offers Stella Artois 0.0, a zero-alcohol brew with the same refreshing taste. Visit www.stellaartois.com for more information.

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com