Bally’s Lincoln Casino Switches from Scala to NoviSign to Modernize Digital Signage

NoviSign, a leading cloud-based digital signage software platform, today highlighted the successful deployment of its solution at Bally’s Lincoln Casino & Resort, the flagship property within Bally’s 28-location portfolio.

Bally’s Lincoln relies on digital signage to communicate promotions, entertainment schedules, dining offers, jackpots, and other guest-facing information throughout its gaming, hospitality, and entertainment environments.

Seeking a more efficient alternative to its existing signage platform, Bally’s Lincoln selected NoviSign to simplify screen management, improve collaboration, and give marketing teams greater control over on-screen communications.

Since deploying NoviSign, the property has trained 15 users to independently manage digital signage while continuing to expand the deployment with additional screens throughout the resort.

“NoviSign gave us back our speed,” said Jackson Kelly, Regional Advertising Manager at Bally’s Lincoln & Tiverton. “We can segment content per screen, train new users in minutes, and put cleaner-looking promotions in front of guests faster than we ever could on Scala.”

The transition to NoviSign has enabled Bally’s Lincoln to move away from a highly technical workflow that required manual screen management and limited content control. Today, marketing teams can update individual screens or groups of screens from a centralized cloud-based platform, allowing promotions and messages to be deployed in real time across different areas of the property.

In addition to simplifying updates, NoviSign’s screen-level content segmentation enables Bally’s Lincoln to tailor messaging for specific locations, including the gaming floor, hotel, dining venues, and entertainment spaces. The platform’s intuitive interface has also made it easier to distribute signage responsibilities across multiple team members, eliminating reliance on a small number of specialized users.

“Bally’s Lincoln is a great example of how modern digital signage can help marketing teams work more efficiently,” said Gil Matzliah, CEO of NoviSign. “By giving users greater flexibility and control, organizations can deliver more relevant messaging while reducing the complexity traditionally associated with digital signage management.”

The deployment began with a core set of screens and continues to expand throughout the property as adoption grows.

Read the full case study here:
https://www.novisign.com/case-studies/ballys-lincoln-casino-resort/

About NoviSign

Since 2011, NoviSign has been a leading provider of cloud-based digital signage software, helping organizations create, manage, and deploy content across screens, kiosks, tablets, and interactive displays worldwide. With more than 60,000 screens deployed across industries including retail, corporate communications, education, healthcare, hospitality, transportation, and gaming, NoviSign enables organizations to manage digital signage networks of any size through a simple, scalable, and hardware-agnostic platform.

Trusted by organizations such as Disney, IKEA, Nvidia, Coca-Cola, Hilton, Indeed, and Porsche, NoviSign is committed to delivering reliable technology, flexible integrations, and exceptional customer support.

For more information, visit https://www.novisign.com.

About Bally’s Lincoln Casino & Resort

Bally’s Lincoln Casino & Resort is the flagship property within Bally’s Corporation’s portfolio of gaming and hospitality destinations. Located in Lincoln, Rhode Island, the property features a casino, hotel, restaurants, entertainment venues, and event spaces. Bally’s Lincoln welcomes guests from across the region and uses digital signage throughout the property to share promotions, entertainment schedules, dining offers, and other guest information.

For more information, visit https://www.ballyslincoln.com.

Contact Information

Ilan Melchior

Marketing Manager

NoviSign

(1) (646) 893-7770

ilan@novisign.com