“Beauty Does You Good” the New Ds Automobiles Advertising Campaign Starts on 31 May

• DS Automobiles is unveiling a new advertising campaign dedicated to DS 3 Maison Sarah Lavoine, airing from 31 May on television, digital media and social networks.
• This campaign features a vibrant and poetic Paris that is transformed by DS 3 Maison Sarah Lavoine, inspired by the creative world of Sarah Poniatowski, a DS Automobiles partner.
• The DS EXPERIENCES weekend, from 12 to 14 June, will allow the public to see this exclusive Collection in every DS STORE in France.

Coinciding with the sales launch of DS 3 Maison Sarah Lavoine, DS Automobiles is unveiling a new brand campaign that celebrates design, emotion and the art of contemporary living. This public address supports the arrival in DS STORES of this exclusive Collection born from the collaboration between DS Automobiles and Maison Sarah Lavoine, two French companies driven by the same culture of elegance, daring and expertise, and which share the same vision of refinement and “beauty that does you good”.

[i"At a time when the DS 3 Maison Sarah Lavoine Collection is arriving in DS STORES, the advertising campaign “Beauty does you good” which accompanies it and which will be launched on screens from 31 May, presents in an original, dynamic and colourful way our new creation designed to once again delight everyday life"[/i]

Bastien Schupp, DS Automobiles Marketing and Communications Director

“To create is to give a little more soul to everyday life.”

“Style only has meaning if it evokes emotion.”

Sarah Poniatowski, President and Founder of Maison Sarah Lavoine

The result of a natural coming together between two French organisations committed to expertise, colour and the emotion of design, DS 3 Maison Sarah Lavoine offers a contemporary and expressive interpretation of the DS Automobiles urban SUV.

For this Collection, Sarah Poniatowski immersed herself in the world of DS with the same creative freedom that characterises each of her creations. Emerald Green, the signature colour of this exclusive series, is not a meaningless choice: both deep and luminous, it embodies the tension dear to Maison Sarah Lavoine between daring colour and timeless elegance. The signatures inside, from the Black Alcantara® to the special stitching, have been designed as details that make the difference, like a decorative object carefully chosen to transform a space. It is this attention to every detail that makes the collaboration between the two firms as obvious as it is accomplished.

Available with 145 hp HYBRID or E-TENSE powertrains - 100% electric up to 396 km of WLTP range - DS 3 Maison Sarah Lavoine is aimed at active, curious customers sensitive to design and culture, in search of an object that brings people together as much as it stands apart.

Conceived around Maison Sarah Lavoine’s slogan “Beauty does you good”, the advertising campaign features a Paris that is transformed by DS 3 Maison Sarah Lavoine. Inspired by Maison Sarah Lavoine’s creative world, the city becomes a field for artistic expression where urban features are transformed into iconic objects from the organisation.

Columns, statues, cobblestones and street furniture gradually evolve into designed and colourful creations inspired by the world of Maison Sarah Lavoine. At the wheel of DS 3 Maison Sarah Lavoine, the driver discovers this transformative power and makes a reinvented city their own; more vibrant, warmer and more inspiring.

The film reflects an optimistic and emotional vision of mobility: that of a vehicle capable of embellishing everyday life and transforming the urban environment through design and creativity.

Directed by AB/CD/CD on a creative idea from the Marcel agency and produced by Very Content, the film is based on a strong cinematic aesthetic where Paris becomes a living gallery inspired by Maison Sarah Lavoine’s signature objects.

The advertisement will be broadcast from Sunday 31 May on major national channels and digital platforms. This public address will be supported by:

• A digital and social media mechanism,
• A campaign in the written press,
• Activations on social networks around the world of DS 3 Maison Sarah Lavoine.
  
  

Through this global media plan, DS Automobiles intends to establish this exclusive Collection permanently with a wide range of customers.

From Friday 12 to Sunday 14 June, all DS STORES in France will open their doors to the public for the DS EXPERIENCES days dedicated to the sales launch of DS 3 Maison Sarah Lavoine.

Visitors will be able to see this exclusive Collection, explore its different configurations and carry out test drives.

DS 3 Maison Sarah Lavoine prices and warranty:

• DS 3 Maison Sarah Lavoine HYBRID from €38,300 or from €250/month with a €2,995 deposit, on a Long-Term Lease over 36 months / 30,000 km,
• DS 3 Maison Sarah Lavoine E-TENSE 100% electric from €44,550 or from €415/month with no deposit, CEE premium of €3,600 deducted, on a Long-Term Lease over 36 months / 30,000 km,
• DS 3 Maison Sarah Lavoine enjoys DS SERENITY, a premium warranty offering up to 8 years or 160,000 km (including infotainment), 24/7 roadside assistance in 47 countries and the provision of a courtesy vehicle.
  
  

PHOTOS AND VIDEOS TO DOWNLOAD from the following link:

https://sharing.oodrive.com/share-access/sharings/dlkvIVga.C55J5DLO