Jennifer C. Jeffers’ Children’s Book Series Illuminated on Times Square Billboard

Author Jennifer C. Jeffers’ works were recently spotlighted on a massive LED billboard at 1560 Broadway in New York City, positioned between 46th and 47th Streets directly above the Pelé store in the center of Times Square. The digital campaign showcased three of her children’s books in one of the most recognized advertising locations in the world, placing her stories before countless tourists, commuters, and visitors passing through the iconic entertainment district on May 24, 2026.

The feature highlighted Jeffers’ beloved “Sonny the Cat” stories, a faith-based children’s series designed to introduce young readers to Christian values through playful storytelling and memorable animal characters.

The campaign spotlighted “Sonny The Cat,” which follows Sonny’s adventures as he learns to trust the Lord through everyday experiences, alongside You Gotta Be Kitten Me, where Sonny becomes fascinated with church and longs to join his owner Alice in her spiritual journey, introducing young readers to baptism through humor and curiosity. Also featured was “The Cat’s Meow, A Catastrophe,” a lively story in which Sonny feels called to share the message of Jesus with fellow animals, encouraging kindness, praise, and joyful faith through uplifting adventures.

Jennifer C. Jeffers, a children’s author, artist, and horseback riding instructor from Midway, Georgia, is known for combining her love of animals and Christian teaching into stories aimed at inspiring young audiences. Her work continues to connect with families seeking wholesome and faith-centered children’s literature.

The Times Square feature marked a major promotional milestone for Jeffers, expanding the visibility of her books through one of the busiest and most influential media locations in the world.

Readers can learn more about Jennifer C. Jeffers and her books through https://jennifercjeffers.com/.

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