Motorola Debuts “Jugamos” Global Football Campaign Featuring J Balvin

Motorola launches Jugamos, the next chapter of its global Football Is Calling campaign, celebrating football culture as a powerful expression of creativity, identity, and self‑expression on the world’s biggest stage.

Every four years, the FIFA World Cup™ transforms daily life across the globe. Sleep schedules shift, routines are abandoned, and billions of people tune in to share the same passion. With hundreds of millions of posts and billions of social interactions during the last tournament, football becomes the center of the world’s attention. For Motorola, this cultural reset is more than sponsorship – it’s an invitation to live inside the fan story. Football Is Calling amplifies the difference between everyday you and fan you, empowering supporters to express who they are, celebrate community, and create, share, and connect beyond the 90 minutes through intuitive, stylish technology. Building on that platform, Jugamos brings football, music, and culture together through the lens of global icon J Balvin, showing what happens when football is calling and the fan within answers.

As a global cultural icon whose influence spans music, fashion, and art, J Balvin brings an authentic connection to football culture. An avid supporter of the sport, he even built a football pitch in Medellín for local youth through his Vibra en Alta Foundation, underscoring his long‑standing commitment to his community. Known for celebrating individuality and pushing culture forward, J Balvin embodies the passion, creativity, and sense of community that define football fans worldwide. The campaign is powered by new music from J Balvin and Ryan Castro’s album Omerta.

“Football has the power to unite people across cultures, communities, and generations,” said Francois LaFlamme, Chief Marketing Officer at Motorola. “With Jugamos, we’re continuing Motorola’s Football Is Calling campaign by celebrating how fans express who they are through the game. J Balvin brings an authentic cultural perspective that helps bring this idea to life—showing how football, creativity, and community come together when the fan takes over.”

The Jugamos campaign will live across Motorola’s global digital and social channels. Fans are invited to explore the content and take inspiration from J Balvin to discover what happens when football is calling.

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