Principal partnership with BingX extended
Chelsea Football Club and BingX today announce an extension to our partnership, with the leading crypto exchange company continuing as an Official Principal Partner of the club for the 2026/27 season. The evolution of this collaboration will continue to create a powerful connection between the performance excellence of elite sports and the precision of smart trading systems.
Since launching as our Official Cryptocurrency Exchange Partner in the 2023/24 season, BingX and Chelsea FC have brought the two global communities of sport and digital finance together through a range of impactful campaigns and initiatives centred on global brand growth, fan engagement and enhanced customer experiences.
Built on developing original digital content that educated and entertained fans, BingX and Chelsea have demonstrated the strength and reliability of the BingX trading platform. Chelsea fans and the BingX community around the world have felt the power of this partnership, through unforgettable experiences, community initiatives and unique giveaways.
The next phase of the partnership is underpinned by the Trained on Greatness platform, which embodies the shared discipline between the Chelsea FC and BingX communities to work hard behind the scenes, drive innovation at all levels and champion a relentlessly high standard to perform in the moments that matter most.
John Rogers, Chelsea FC’s head of partnerships, said: ‘We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already. From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase.’
‘Renewing our partnership with Chelsea FC reflects BingX’s commitment to doubling down on world-class sports partnerships,’ said Pablo Monti, spokesperson at BingX. ‘The strengthened Trained on Greatness platform captures the discipline, preparation and ambition that define elite performance both on and off the pitch. These principles guide both world-class sports and our global trading community, and we look forward to continuing to innovate and deliver meaningful experiences for fans worldwide as we enter this next phase together.’
To celebrate the renewal of BingX as a Principal Partner, they are giving Chelsea fans the chance to win exclusive signed merchandise.
Simply fill out the form below to enter for your opportunity to get your hands on some special signed items and be part of the celebration of our continued partnership with BingX ⚽💙
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