WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer

WPP announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer.

In this newly created role, Anne-Isabelle will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s three-year growth plan unveiled in February 2026. She will spearhead initiatives that foster innovation and efficiency to transform WPP’s integrated offer to clients – aligned with the company’s mission to become the trusted growth partner for the world’s leading brands – ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth.

She will lead organisational transformation across WPP, working closely with the company’s product and enterprise tech teams to harness AI, technology and data to unlock new capabilities and drive operational excellence. Anne-Isabelle will also partner with the company’s people function to make culture a strategic lever for transformation, building an agile, high-performance mindset across the organisation that accelerates change, embeds new ways of working and attracts world-class talent.

She joins WPP from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data and analytics capabilities. She led the transformation and redesign of Enterprise Technology teams and served as a core member of the company’s AI taskforce – responsible for leading AI strategy and implementation, including the scaling and adoption of tools as well as driving value realisation from AI across the business.

Previously, Anne-Isabelle has held leadership roles at world-class consultancies including Accenture, Masaï – a Bain & Co spin-off – and Kearney. She also has a background leading data and digital marketing agencies.

Cindy Rose, CEO of WPP, said: “Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways. She is exactly the leader we need to drive bold, lasting change at WPP and I’m delighted to welcome her to the team as we work together to unlock our next chapter of growth.”

Anne-Isabelle Choueiri, Chief Transformation Officer, WPP, said: “WPP has set out an ambitious and exciting vision for the future, and I’m honoured to join at such a pivotal moment. I look forward to working with Cindy and her team to transform how we operate and deliver for our clients – ensuring we continue to build integrated solutions that drive real impact. Lasting transformation requires the right culture and operational mindset and I’m excited to help build an environment where innovation thrives and our people are empowered to embrace change.”

Anne-Isabelle will be based in New York and will sit on WPP’s Executive Committee.

Further information
WPP Communications
press@wpp.com

About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.