Hearst Launches “Hearst News,” a Proprietary National Programmatic Advertising Network Leveraging Hearst’s Newspaper & Television Sites, Redefining How Advertisers Buy Premium News at Scale

Hearst announced the launch of “Hearst News,” a fully unified, owned-and-operated programmatic network that brings together the digital scale of Hearst’s 30 daily and 50 weekly newspapers and 35 television digital sites into a single, premium media marketplace designed to deliver both brand impact and performance for advertisers nationwide.

With more than 80 million monthly unique users and 3+ billion monthly omnichannel impressions operating on a centralized technology stack, “Hearst News” provides advertisers access to market-leading content trusted by validly measured, high-intent local audiences, all in an environment built for efficiency, transparency and measurable results across display, video and CTV. Formerly operating under the Hearst “Mosaic” name, “Hearst News” now serves as the single entry point for national advertisers and agencies seeking access to Hearst’s digital news inventory across newspapers and television.

“Hearst News is more than a rebrand — it’s a next-generation advertising engine built for performance,” said Mike Irenski, SVP, programmatic strategy, Hearst News. “By unifying our programmatic organization, we’re giving advertisers the ability to reach verified, highly engaged audiences at scale, while benefiting from consistent optimization, clearer measurement and a level of transparency that’s increasingly difficult to find on the open web. This creates stronger outcomes for marketers and supports the essential journalism our communities rely on.”

For the first time, advertisers can activate the full breadth of Hearst’s digital news inventory through a single, streamlined programmatic buying experience. Centralized data, unified audience strategy and standardized inventory enable more consistent optimization, clearer measurement and improved performance across markets and devices. “Hearst News” encompasses many of the nation’s most influential newspapers and highest-performing local broadcast news sites and combines the authority of award-winning local journalism with the scale and operational consistency required by national advertisers. Campaigns can be planned, optimized and evaluated holistically at the national, regional or market level, without the inefficiencies of fragmented buying.

“Hearst News” will continue advancing centralized product innovation and cross-market audience insights, enabling advertisers to:

• Reach premium, brand-safe local audiences with high engagement and attention
• Activate and optimize campaigns across newspapers and television sites from a single touchpoint
• Leverage privacy-forward targeting and measurement solutions designed for a cookieless future
• Gain clearer, more consistent performance insights through unified reporting and analytics
• Scale faster and more efficiently across platforms, screens and formats

With “Hearst News,” the organization is doubling down on a unified strategy that accelerates growth, improves advertiser performance and delivers best-in-class experiences for both audiences and partners. This new structure positions Hearst to set a new standard for how premium news inventory can drive measurable results at scale in a modern programmatic marketplace.

About Hearst
Hearst is one of the nation’s largest global, diversified information, services and media companies. The company’s diverse portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; 30 daily and 50 weekly newspapers; digital services businesses; and more than 200 magazine editions around the world.