Budweiser Celebrates 150th Anniversary with Once-in-a-Lifetime Brewery Party Honoring Its American Heritage and Longstanding Legacy

Budweiser, the #1 American Classic Lager ¹, is celebrating 150 years as an American icon and honoring America’s 250th birthday the best way it knows how: bringing people together for an unforgettable celebration.

The Budweiser 150th Anniversary Celebration on Sunday, May 17, brings the historic milestone to life with a one-of-a-kind, daylong brewery party at the iconic Anheuser-Busch Brewery in St. Louis, Missouri. 21+ fans are invited to join Budweiser to celebrate this momentous occasion at a ticketed event that will feature a live performance by an iconic, legendary rock band, exclusive brewery experiences, limited-edition merchandise and much more.

The Anheuser-Busch St. Louis Brewery, a National Historic Landmark, is where Anheuser-Busch first brewed Budweiser in 1876. Attendees will be able to explore the historic grounds, participate in guided tours of the brewery facility and visit the Budweiser museum, which features historical memorabilia and collectibles from Budweiser’s 150-year storied past. The event will also include access to the Budweiser Clydesdales, a staple of the brand since the repeal of Prohibition in early 1933.

The celebration will highlight Budweiser’s “Made of America” platform, offering an overview of the brewing process from seed to sip.

Tickets to the event give fans access to:

• A headline concert you won’t forget: Experience an iconic, legendary rock band live on the main stage, bringing the energy with crowd-favorite hits, including the kind you know every word to.

• The Budweiser Clydesdales, in motion: Experience the world-famous hitch as they parade through the brewery campus, an iconic, up-close moment that brings Budweiser’s heritage to life.

• A behind-the-scenes journey through 150 years of brewing: Go beyond the surface with an immersive look at the craft, from raw ingredients to the final pour, ending with a freshly served Budweiser.

• Step Inside History: Gain exclusive access to the Budweiser mobile museum and experience the brand’s legacy up close, featuring never-before-seen artifacts that bring 150 years of brewing heritage to life.

• A buzzing food truck village and biergarten: Indulge in crave-worthy bites from top local vendors while soaking up the high-energy, festival style biergarten.

• Limited-edition Budweiser 150th anniversary merchandise: Get your hands on exclusive Budweiser must-have pieces created just for this milestone celebration and available nowhere else.

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch, said: “For 150 years, Budweiser has been part of celebrations and milestones across American culture, and this one-of-a-kind celebration invites fans to experience the rich history and craftmanship of the brand right where it all started. The Budweiser 150th Anniversary Celebration offers an opportunity to raise a glass and make a toast to America’s favorite great tasting, high-quality American Classic Lager and the people who have made it iconic for generations.”

Tickets and Logistics

The Budweiser 150th Anniversary Celebration will take place at the Anheuser-Busch Brewery at 1200 Lynch Street in St. Louis on Sunday, May 17, from 3 to 10 p.m. CT. General ticket sale starts on April 2 with tickets available for purchase at $50.00, which includes 1 Budweiser beer.

For more information on the event or to purchase tickets visit us.budweiser.com/celebration or follow Budweiser’s social channels (Facebook, TikTok, Instagram, X).

In addition to the Budweiser 150th Anniversary Celebration, the iconic American brand has celebrated its 150th anniversary throughout the year with a series of programs, including the launch of the Heritage Can Series, its Super Bowl LX commercial “American Icons,” and the Bud 150 Club, created in partnership with Major League Baseball. Budweiser Brewery Experiences in St. Louis is also celebrating by giving 25% off Day Fresh Tours during the whole month of May with code CELEBRATEBUD150. Book a tour at budweisertours.com.

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1. Circana Dollar Sales YTD Thru 3/15/2026, Beer Segment: American Classic

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and alcohol free beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com