Industry Experts: Anheuser-Busch has 3 of the top 10 hottest RTDs

Anheuser-Busch has three of the top ten hottest spirits- and wine-based RTDs: BeatBox Beverages, Cutwater Spirits, and NÜTRL Vodka Seltzer.

Shanken News Daily ranked BeatBox #2, Cutwater #3 and NÜTRL #6 in their 2026 IMPACT Hot Brand Awards, which recognize the fastest-growing brands in the RTD, wine and spirits categories.

Anheuser-Busch is the #3 hard beverage supplier in the total industry with the fastest-growing hard beverage portfolio in 2026. BeatBox is a top 10 hard beverage brand, having grown nearly 50% in 2025. Cutwater continues to grow after a record-breaking year, up 129% YTD making it the #1 dollar-growth brand in Total Spirits. And NÜTRL is the #2 fastest-growing brand in the Hard Seltzer category, up 25% YTD in dollar sales.

Jake Kirsch, President, Beyond Beer at Anheuser-Busch said: “Anheuser-Busch’s momentum is driven by a consumer-first strategy rooted in focus, consistency and connecting fans with our brands across a range of occasions. Led by Cutwater, NÜTRL and Beatbox, our portfolio includes options for all of our consumers this summer—whether they’re looking for a spirits-based cocktail, seltzer or punch.”

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Data sources & definitions:

Circana, TUS HB GEO, YTD thru 3/15/26

Circana MULC+ TUS HB GEO, ’25 FY thru 12/28/25

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and alcohol free beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com