Form Meets Function with New Kodak HQ Single Use Camera

The newest “must have” in any purse, beach bag, or backpack is the new KODAK HQ Maximum Versatility Single Use Camera. With a smaller, simple, modern design and silver-colored body, the new HQ camera gives consumers a stylish way to get a photo, even when an expensive camera isn’t available. The new design, featuring a KODAK EKTANAR Lens and Kodak’s 800-speed film, delivers the same high-definition pictures with unbeatable clarity that consumers expect from Kodak HQ cameras.

“The new HQ is an ideal complement to a digital picture-taking experience,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company. “With its new sleek, smaller design, which is 20 percent smaller than most single use cameras, it provides an alternative that’s as attractive as it is functional. Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering or at a children’s birthday party and capture great pictures.”

According to a recent survey by Kodak, 90 percent of Americans consumers believe that single use cameras represent a great alternative to expensive cameras to capture quality images and 8-in-10 Americans have purchased a single use camera. Nearly 60 percent of Americans own expensive cameras, but choose single use cameras as an alternative. Reasons cited include:

o More expensive camera not available

o Full memory card or dead battery

o Worry about exposing expensive cameras to the elements, whether those elements are snow, sand, or sticky little fingers.

“We found ourselves at a wedding in Europe this past summer with no camera after the airlines lost our luggage,” said Anthony Tama, of New York, NY. “While we couldn’t easily replace our clothes, we were able to easily find a back-up camera, in the form of a Kodak single use camera. We ended up with great shots from both inside and outside the ceremony.”

Consumers can purchase the new HQ camera beginning in the second quarter of 2007.