HEINEKEN shifts Singapore to an import-led supply model strengthening the country’s regional hub role and maintaining Tiger Beer’s global brand home

• Asia Pacific Breweries Singapore (APBS) will move to an import-based supply model backed by HEINEKEN breweries across the region;
• Singapore remains Tiger Beer’s global home and HEINEKEN’s Asia Pacific regional office base;
• The move is part of the disciplined execution of HEINEKEN’s EverGreen 2030 strategy.

HEINEKEN announced that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by HEINEKEN breweries across the region. The move, part of HEINEKEN’s EverGreen 2030 strategy, will maintain and deepen Singapore’s role as a base for regional commercial operations, logistics, innovation and GenAI-enabled capabilities.

Singapore will remain the global home of Tiger Beer, with the brand’s global leadership anchored in Singapore—setting strategy, shaping creativity, and guiding direction and R&D that support the brand worldwide. Singapore will also continue to play a pivotal role within HEINEKEN’s Asia Pacific network by driving brand building, commercial excellence and innovation.

Large-scale brewing at the Tuas brewery will be phased down progressively by the end of 2027 to support a more agile regional supply approach. Over time, the Tuas site will be redeveloped to support regional logistics and include a pilot brewery for innovation.

As part of the business model change, HEINEKEN will:

• Strengthen regional logistics and customer service coordination from Singapore to support key import markets.
  
  
• Redevelop the Tuas site to support regional logistics and innovation activities, including a pilot brewery.
  
  
• Reinforce Tiger Beer’s global brand leadership and stewardship from Singapore.
  
  
• Build on the global GenAI Lab in Singapore to support productivity and decision-making across the world.

To support the import-based supply model, HEINEKEN will reallocate large-scale production to established regional breweries in Malaysia and Vietnam. In Singapore, APBS will focus on regional commercial operations, demand planning, packaging adaptation, export-market services and innovation support.

These changes reinforce HEINEKEN’s long‑term commitment to Singapore and its intention to maintain and deepen its presence as a strategic base for the region. As part of the company’s EverGreen 2030 strategy to deliver growth and long‑term value, HEINEKEN will continue building Singapore‑based capabilities over time. Tiger Beer, founded and led from Singapore, will also continue to be built and shaped in the country as it grows its presence worldwide.

Notes to editors

EverGreen 2030 is HEINEKEN’s long-term strategy to drive sustainable growth, improve productivity and build a future-fit organisation.

About the HEINEKEN Company HEINEKEN is the world’s pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 87,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company’s website, and follow us on LinkedIn and Instagram.

About Asia Pacific Breweries Singapore (Part of the HEINEKEN company) Established in 1931, Asia Pacific Breweries Singapore is the home of the world-acclaimed Tiger Beer, and we house an unparalleled range of premium beer like Heineken® and Guinness. People are at the heart of our business, and we ignite the moments that brew the joy of true togetherness. Sustainability is embedded in how we operate through HEINEKEN’s “Brew a Better World” strategy, with commitments to help build an inclusive, fair and equitable world.