Michelob ULTRA and Christian Pulisic Kick Off the Road to FIFA World Cup 2026™ with U.S. Soccer Jersey Pack
The Official Beer Sponsor of FIFA World Cup 2026™ debuted packaging that honors the newly unveiled U.S. Soccer jersey for the tournament
As the world turns its attention to the global soccer stage, Michelob ULTRA, America’s #1 top-selling and fastest-growing beer* and sponsor of the FIFA World Cup 2026™, is celebrating the moment with the launch of its limited-edition U.S. Soccer Jersey Pack, inspired by the newly unveiled jersey kit that will be worn by the U.S. team in the tournament this summer.
The new product design was revealed today in a film featuring U.S. Men’s National Soccer star and Team ULTRA partner, Christian Pulisic, showcasing the passion of U.S. Soccer fans and excitement for the upcoming competition.
Ricardo Marques, SVP of Marketing for Michelob ULTRA, said: “The return of the FIFA World Cup 2026™ to the U.S. marks a defining moment for American soccer, and Michelob ULTRA is honored to be at the heart of it. We’re celebrating the U.S. Men’s National Team, igniting fandom nationwide and kicking things off with the U.S. Soccer Jersey Pack as a symbol of pride, passion, and belief.”
INTRODUCING THE U.S. SOCCER JERSEY PACK
As a multi-year sponsor of USMNT, the packaging and aluminum bottles uniquely showcase the American flag’s red and white stripes, designed to honor the pride, passion and performance of the U.S. team, and reimagine Michelob ULTRA’s signature packaging with a bold design that brings fans together to cheer for U.S. Soccer — whether they’re watching at home, at their favorite bar, or Pitchside.
Michelob ULTRA’s U.S. Soccer Jersey Pack is on shelves now, starting on the West Coast and rolling out nationwide over the next month, and will be available everywhere Michelob ULTRA is sold, while supplies last. This complements a full lineup of packaging from the brand for the tournament including 12 oz. cans with the USMNT crest, 12 oz. cans and 12 oz. bottles with the FIFA World Cup 2026™ logo.
In addition to new packaging, Michelob ULTRA is continuing its support of U.S. Soccer by creating Superior Access opportunities that allow fans to enter for a chance to win tickets to a FIFA World Cup 2026™ match by simply scanning any USMNT crest on Michelob ULTRA advertising and packaging. Michelob ULTRA is also debuting billboards in key markets across the country with creative celebrating the USMNT crest alongside Michelob ULTRA’s iconic red ribbon blending within the soccer logo. Fans can scan any U.S. Soccer crest or visit Michelob ULTRA Part Of The Game and enter for a chance to win.**
Michelob ULTRA is continuing to harness America’s competitive spirit through its “Superior Is Worth Playing For” platform during the most anticipated sporting events of the year. As excitement builds around the return of the FIFA World Cup 2026™ to home soil and the USMNT’s journey to soccer’s biggest stage, Michelob ULTRA is building on the momentum of its long-term commitment to the world’s most popular sport as a sponsor of all major international soccer tournaments taking place in the U.S., including the FIFA World Cup 2026™.
For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the #1 Top-Selling Beer and Fastest-Growing in America.* With just 95 calories, 2.6 carbs, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. _____________________________ **SUPERIOR ACCESS PART OF THE GAME
No Purchase Necessary. Open to US residents (excluding residents of ME, MD, and SD) 21+. Begins on 3/9/26 and ends on 5/1/26. See Official Rules at https://www.michelobultra.com/alwayspartofthegame for prizes and details. Message and data rates may apply. Void where prohibited.
*Circana MULC+ US L52W Volume w.e 3/15/26
( Press Release Image: https://photos.webwire.com/prmedia/8/352114/352114-1.jpg )
WebWireID352114
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.