Anheuser-Busch Unveils Roster of Brands for Upcoming FIFA World Cup 2026™ Led by Michelob ULTRA

Anheuser-Busch (NYSE: BUD), a leading American manufacturer, the nation’s top brewer and one of the fastest-growing spirits companies, today announced its roster of brands set to take center stage as part of the FIFA World Cup 2026™. Led by Michelob ULTRA, America’s #1 top-selling and fastest-growing beer and the Official Beer Sponsor of the FIFA World Cup 2026™, the company also brings NÜTRL Vodka Seltzer as the Official Hard Seltzer Sponsor of the FIFA World Cup 2026™ and Stella Artois as a Proud Sponsor of the FIFA World Cup 2026™.

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch said: “As the FIFA World Cup returns to North America for the first time in over 30 years, Anheuser‑Busch, our brands, our people, and our entire network are prepared to meet this moment with massive investments and plans that engage and delight fans at every touchpoint. Our brands will be an essential part of the broadcast and the match atmosphere — in stadiums, in bars, and at‑home watch parties. No one brings fans and sports together like Anheuser‑Busch, and our plans for the FIFA World Cup 2026 reflect the scale, ambition, and leadership that define our company.”

Michelob ULTRA

As the FIFA World Cup™ returns to the U.S. for the first-time since 1994, Michelob ULTRA continues its legacy of bringing beer and sports together through unforgettable moments of celebration. Fans can expect one‑of‑a‑kind experiences across in-stadium activations, on‑premise integrations, tournament‑inspired packaging at retail, brand‑new creative featuring some of the sport’s biggest stars and the return of the brand’s newly designed Superior Player of The Match trophy.

Michelob ULTRA Zero, the #1 top‑selling and fastest‑growing non‑alcohol brew in the industry, will also be prominently featured across the brand’s FIFA World Cup 2026™ marketing efforts including broadcast integrations and trade programming.

The tournament is the next milestone in Michelob ULTRA’s long-term investment in the world’s most popular sport by proudly sponsoring every major international soccer tournament taking place in the U.S., including Copa América USA 2024™, the FIFA Club World Cup 2025™, the FIFA World Cup 2026™, and the Olympic Games LA 2028. The brand also continues its support of the U.S. Men’s National Team, along with its ongoing partnership with global ambassador Lionel Messi.

NÜTRL Vodka Seltzer

NÜTRL Vodka Seltzer is bringing high energy and great taste to the world’s biggest stage as the Official Hard Seltzer Sponsor of the FIFA World Cup 2026™. As fans from around the globe come together across North America, NÜTRL Vodka Seltzer will be there keeping it tasty whether they are watching from the stands, the bar or home. Beyond the matches, NÜTRL Vodka Seltzer will bring people together to enjoy the excitement of the tournament at local bars across the country with watch parties, drink specials and limited-edition merch drops.

Stella Artois

As a Proud Sponsor of the FIFA World Cup 2026™, Stella Artois will elevate tournament moments with the brand’s signature premium experiences, celebrating connection and world‑class hospitality as fans come together at bars across the globe. Stella Artois’ plans will focus on where the true roar of the game lives – the passionate, shared energy of fans watching together — bringing its “Taste Worth More” platform to life with curated experiences that transform the game-viewing ritual into a celebration worth savoring.

Anheuser‑Busch’s Commitment to Sports

As one of the largest and most influential sports sponsors and advertisers in the world, Anheuser-Busch is committed to bringing 21+ fans closer to the sports moments they love through the sponsorship of flagship events, leagues, teams, stadiums, athletes, and continued investments in communities across the country.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn,X,Facebook, and Instagram.