WPP claims top spot on WARC Creative 100 for fourth consecutive year

• Ogilvy and VML secure first and third spots for global network rankings
• Ogilvy’s Vaseline Verified places amongst top four global creative campaigns

For a fourth consecutive year, WPP has been named the most creative company on WARC’s 2026 Creative 100 List. The prestigious list ranks the most awarded companies and campaigns for creativity from around the globe, with WPP’s agencies showcasing exceptional creative prowess across its unified network of iconic brands.

WPP Creative’s global agencies once again demonstrated their industry-leading excellence, with Ogilvy named the Network of the Year for the sixth consecutive year, alongside VML ranking third amongst the top 50 networks. AKQA also featured prominently, placing amongst the top 30 networks worldwide.

Ogilvy Singapore and Vaseline’s innovative Vaseline Verified campaign placed in the top four creative campaign globally, lauded for its impactful and original execution. The campaign transformed viral user-generated hacks into scientifically validated truths, showcasing Vaseline Jelly’s versatility with a strong social campaign that emphasised authenticity and celebrated consumer ingenuity.

The depth of WPP’s global creative talent was also on display in the agencies category, with twelve WPP agencies appearing in the global top 50: VML New York, Ogilvy New York, DAVID Madrid, Ogilvy Singapore, Ogilvy Mumbai, DAVID New York, VML Kansas City, Circus Grey Lima, VML Madrid, Ogilvy Health New York, VML Mexico City, and VML Paris.

Rob Reilly, Chief Creative Officer of WPP, said: “Our continued recognition in the WARC Creative 100 is a testament to WPP’s incredible talent and the hard work of our dedicated teams globally. While awards represent the visible tip of the iceberg, we fundamentally believe in the power of creativity to shape culture and drive profound, sustainable growth for our client partners. This commitment to delivering real-world impact for the world’s most iconic brands is what truly defines our success.”

WARC, the publisher of respected industry journals including the Journal of Advertising Research, services more than 75,000 marketers and advertisers across 100+ markets globally. Its prestigious Creative 100 list acts as a benchmark for global creative excellence, providing rigorous and unbiased actionable insights, evidence and best practices.

The news follows WPP’s recent announcement of the formation of WPP Creative and further underscores the company’s commitment to being the trusted growth partner for its clients, delivering unparalleled value, creativity and impact for brands in an increasingly complex landscape.

For additional information on the Creative 100, and to view this year’s full list, click here.

Further information
WPP Communications
press@wpp.com

About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit wpp.com