Coca‑Cola and Real Thing Records Unite Music, Culture and Football with Coca‑Cola’s Anthem for FIFA World Cup 2026™ “JUMP” Release

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For decades, The Coca-Cola Company has played a defining role at the crossroads of music, culture, and sport - creating soundtracks that capture the emotion of the world’s biggest moments and unite fans around the world. Through Real Thing Records (RTR), its global music label launched in 2025, the company continues that legacy by partnering with innovative artists to create music that reflects the energy and passion of the global fandom.

Today, that tradition continues with the release of a bold new Coca‑Cola Anthem for FIFA World Cup 2026™ - a reimagined version of Van Halen’s iconic 1980s hit “Jump,” performed by global superstar J Balvin and acclaimed singer songwriter Amber Mark, alongside iconic guitarist Steve Vai and legendary drummer and producer Travis Barker. The track was released via Real Thing Records in partnership with Capitol Records.

Honoring the instantly recognizable synths and explosive guitar work that made the original unforgettable, this reimagined version infuses the classic with modern textures and high impact production—delivering a stadium ready sound built for football’s biggest stage. “JUMP” was first teased earlier this year in Coca‑Cola’s ‘Bubbling Up’ campaign, which debuted in January 2026.

Alongside the track release, the official music video for “JUMP,” art directed and designed by McFlyy, made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards. This genre-bending collaboration reimagines the iconic anthem through a vibrant, stylized lens, featuring animated versions of J Balvin, Amber Mark, Steve Vai, and Travis Barker. Adding to the star power, the video includes an animated special appearance from football sensation Lamine Yamal, seamlessly bridging the world of sport, music and digital art.

Timed to the buildup to FIFA World Cup 2026™, the track celebrates the full spectrum of emotions that define the tournament—from euphoric highs to heart stopping lows—and the shared passion that connects fans around the world. “JUMP” follows in the footsteps of Coca‑Cola’s iconic anthems, including K’naan’s “Wavin’ Flag” (2010), David Correy’s “The World Is Ours” (2014), Jason Derulo’s “Colors” (2018), and a reimagining of Queen’s “A Kind of Magic” (2022). Coca‑Cola is one of FIFA’s longest standing partners, having served as an official sponsor of the FIFA World Cup™ since 1978.

“Music for me has always been about bringing people from different countries and cultures together—and ‘JUMP’ is all about that shared energy,” said J Balvin. “From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca‑Cola on their anthem for FIFA World Cup 2026TM felt natural—it’s about hype, energy, and creating something that feels real. This song is about celebrating life and living in the moment.”

“Van Halen’s ‘Jump’ is one of those rare songs that transcends generations, so approaching it came with a lot of respect,” said Amber Mark. “Being able to honor the original while bringing a modern perspective was incredibly special. I’m excited to be part of a track that connects past and present in such an uplifting, powerful way, and I hope fans feel that energy for years to come.”

“Being a football fan means feeling everything at full volume—the joy, the heartbreak, and the hope that keeps you coming back,” said Joshua Burke, Head of Global Music & Culture Marketing at The Coca‑Cola Company. “‘JUMP’ captures those shared highs and lows that unite fans everywhere. Coca‑Cola and the FIFA World Cup have always brought people together, and we wanted this track to feel like that moment when millions of fans are singing the same feeling at once. J Balvin and Amber Mark were the obvious choice for partners—they bring passion, authenticity, and energy to everything they create.”

 About Real Thing Records
Real Thing Records (RTR) is a record label pioneered by The Coca‑Cola Company in partnership with Universal Music Group. Driven by artists and their fans, RTR is more than a collaboration – it’s an investment in the future of music, merging the strengths of both companies to build new pathways for artists around the world to thrive. A bold evolution of Coca‑Cola’s rich legacy in music, RTR focuses on discovering and elevating emerging talent worldwide through the company’s unrivalled reach and cultural influence, coupled with UMG’s expertise in artist development and industry relationships. Together, RTR meets artists where they are and serves as a catalyst for creativity, connection, and support across local and global stages.

About Capitol Records
The flagship label of Capitol Music Group, Capitol Records and its iconic Hollywood office tower, is one of the world’s most important record label brands in history. The label’s current roster, which includes Doechii, J Balvin, Leon Thomas, YungBlud, Katy Perry, Niall Horan, Kali Uchis, Offset, and many others, builds upon an 84-year legacy, which has included such acclaimed artists as The Beatles, The Beach Boys, Nat “King” Cole, Peggy Lee, Linda Ronstadt, Frank Sinatra, Tina Turner and many others. Capitol Records was founded in 1942 by renowned songwriters Johnny Mercer and Buddy DeSylva, along with music retailer Glenn Wallichs. Capitol’s world-famous office tower and recording studios recently underwent a multi-year restoration, positioning the label for its next chapter of innovation and discovery.