Tommy Hilfiger Brings Tommy Jeans Spring 2026 Campaign to London With a New Wave of Self-Expression

Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the creative spirit that sits at the heart of London. Fronted by returning Brand Ambassador and global K-Pop superstar Jang Won Young, the campaign cast remixes culture and lets authenticity run free – they own the shot, the city, the moment.

“Spring 2026 is about letting the city set the rhythm, and London’s energy brings a new edge to T OMMY JEANS,” said Tommy Hilfiger. “The collection is about confidence, individuality, and the fearless attitude of a new generation. Jang Won Young embodies this moment with her effortless cool and global influence, leading a group that flips the script and owns self-expression on their own terms.”

From LA’s Venice Beach to New York’s West Village, past seasons traced the TOMMY JEANS story across cities – now, the lineup lands in London’s legendary Shoreditch neighborhood. Jang Won Young returns to the cast with her signature effortless cool, joined by fearless F1® Academy driver Alba
Larsen in her first campaign as TOMMY JEANS Brand Ambassador. They appear alongside Cat Burns, South London’s very own breakout musical force and defining cultural voice; James Lee, the Asian American multi-hyphenate bridging music and fashion; Franco Masini, the Argentinean actor redefining modern style; and Gaius Okami, the Canadian, Berlin-based creator shaping global perspectives.

For Spring 2026, TOMMY JEANS declares the city alive with a return of street energy. Born from American roots and built for right now, classic denim cuts are reimagined in lived-in washes with unmistakable attitude. New transitional jackets come with an edge, light enough to layer, bold enough to stand alone. A wavy Flag graphic remixes and icon, capturing movement and individuality with the bold energy only Tommy can own. The Archive Vulc sneaker returns from the vaults, as heritage design meets street-level ease. Ecru denim brings a cleaner edge to heritage jeans blending natural tone and effortless impact. Thrift and repair denim carry their own character – vintage fades, visible mends and lived-in authenticity give every pair a story.

Born in the melting pot of New York City in 1996, TOMMY JEANS emerged as a younger, sportier offshoot of the mainline brand. Rooted in the idea of fusing prep with music and youth culture, it introduced denim and activewear in brighter, baggier silhouettes that defied convention. Today, that
same rebellious spirit continues to evolve — seen through creative collaborations around the world — each chapter reflects TOMMY JEANS’ ability to show up wherever culture is moving.

The TOMMY JEANS Spring 2026 campaign launches globally on March 3, 2026, in stores, on tommy.com and via select wholesale partners. Join the conversation using #TommyJeans and @TommyJeans.

About TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.

Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.

About PVH Corp .

PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.

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