Anheuser-Busch Completes Acquisition of BeatBox

Anheuser-Busch, a leading American manufacturer, completed the acquisition of a majority stake in BeatBox, a rising star in the ready-to-drink (RTD) beverage category that is known for its bold, fruit-forward “Party Punch” flavors.

The transaction adds a world-class brand to A-B’s fast-growing Beyond Beer portfolio, which already includes Cutwater Spirits and NÜTRL Vodka Seltzer, two of the top four fastest-growing brands in the U.S. spirits RTD industry. With the addition of BeatBox, Anheuser-Busch becomes the #3 hard beverage supplier in the industry with the fastest-growing hard beverage portfolio in 2026.

Brendan Whitworth, CEO, Anheuser-Busch said: “We’re excited to formally welcome BeatBox into our Beyond Beer portfolio. I’m confident that their entrepreneurial spirit, their commitment to consistent innovation, and their ability to connect with their consumers will be a strong complement to our existing team and capabilities. Anheuser-Busch has a proven playbook for building winning brands, and I look forward to embarking on the next phase of dynamic growth together.”

As a top 10 hard beverage brand in the industry, BeatBox flavors and styles are incremental to Anheuser-Busch’s current RTD offerings. Having grown nearly 50% in 2025, BeatBox was the #5 fastest-growing brand by dollar sales in the U.S. hard beverage industry.

Justin Fenchel, Co-Founder and CEO, BeatBox said: “We’re incredibly proud of what the BeatBox team has built and couldn’t be more excited for the journey ahead. Joining Anheuser-Busch and their Beyond Beer portfolio marks an important next step for us. This partnership gives us the opportunity to accelerate our momentum in the U.S. and bring BeatBox to even more fans. Thank you to everyone who has supported BeatBox along the way. We’re just getting started.”

Announced on December 5, 2025, Anheuser-Busch is acquiring 85% of BeatBox for a purchase price of up to approximately $490 million with a path to 100% ownership after five years based on a predetermined pricing formula.

Data sources & definitions:

Circana MULC+ TUS HB GEO, YTD thru 02/08/26

Circana MULC+ TUS HB GEO, ’25 FY thru 12/28/25

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and alcohol free beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com

ABOUT BEATBOX

BeatBox is more than a party favorite – it’s a category disruptor redefining the alcohol industry. Founded in 2011 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ’Original Party Punch’ is sold in all 50 states and available at over 140,000 retail locations nationwide. As one of the fastest-growing ready-to-drink (RTD) beverages in the United States, BeatBox offers more than 13 bold and nostalgic flavors served in its signature resealable packaging. BeatBox combines innovation, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed energy with every sip. According to Circana, in 2025, BeatBox sold over $350 million in retail sales in total U.S. MULC+ channels, which represents a growth rate of nearly 50% year-over-year. Learn more at https://beatboxbeverages.com/