Spotlight on BMW Welt in 2026.

BMW Welt has firmly established itself as an integral part of Munich’s cityscape, as well as the cultural and events scene in the Bavarian capital and beyond. 25 years ago, planning began for what would become one of Bavaria’s most-visited attractions. BMW Welt is not only known for its award-winning, futuristic architecture, but above all, for the opportunity to experience the BMW Group brands up close.

Planning got underway in 2001, expecting 850,000 visitors per year. BMW Welt welcomes more than 2.2 visitors annually. This number includes customers from all over Germany who come to collect their vehicles – more than 280,000 to date.

BMW Welt offers a one-of-a-kind experience worldwide: In addition to vehicle collection, visitors can explore the latest models from BMW, BMW M, MINI, BMW Motorrad and Rolls-Royce Motor Cars through a range of displays, with the option of individual product consultations, as well as guided tours for car and architecture enthusiasts – complemented by the culinary diversity of its four restaurants and bistros, including the new fine-dining restaurant THE CLOUD by Käfer.

The architect behind BMW Welt, Prof Wolf D. Prix, was a student of Karl Schwanzer, the man who designed the BMW Four-Cylinder building. Prix and his team from Coop Himmelb(l)au, comprising a total of 120 architects, concealed 1,200 rooms within BMW Welt. BMW Welt’s spectacular event spaces are also available for reservation. The BMW Welt Auditorium is home to Munich’s second-largest stage after the opera house. Each year, BMW Welt hosts 400 events, including the Bavarian Sports Award and the Blauer Panther TV & Streaming Award. More interesting facts and figures can be found in the press information sheet available for download.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup