Michelob ULTRA Zero is Now the #1 Top-Selling Non-Alcohol Brew in America

Since its launch in January 2025, Michelob ULTRA Zero, a superior alcohol-free brew, has quickly overtaken its competitors to become the #1 top-selling and fastest-growing brew in the industry, in addition to being #1 innovation in the total beer industry last year. On the heels of its full-strength counterpart Michelob ULTRA becoming the #1 beer brand in America last year, Michelob ULTRA Zero tops the industry by offering consumers unique-to-category attributes with only 29 calories - less than half of the calories of major competitors.

This milestone further cements the company’s leadership in non-alcohol beer: Anheuser-Busch is the #1 non-alcohol brewer with 3 of the top 5 brands, led by Michelob ULTRA Zero.

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch said: “As a superior light beer brand that champions living an active, balanced lifestyle, Michelob ULTRA Zero is uniquely positioned to thrive by providing a superior alcohol-free option. Joining Michelob ULTRA in the #1 spot is an amazing achievement for our teams and partners and this is just the beginning for Michelob ULTRA Zero.”

Circana, the leader in providing data to consumer-packaged goods companies, highlighted in its latest read that Michelob ULTRA Zero is the #1 top-selling and fastest-growing non-alcohol beer for the latest 12 weeks in retail channels.

Michelob ULTRA Zero made its broadcast debut during Super Bowl LIX in 2025 and followed that up this February with an encore cameo in the brand’s action-packed Super Bowl LX commercial The ULTRA Instructor. The brew continues to be prominently featured across the brand’s marketing efforts including in-game broadcast integrations, extensive trade programming and a dedicated campaign for the upcoming FIFA World Cup 2026™.

In January 2026, Michelob ULTRA expanded its family of alcohol-free options with the introduction of Michelob ULTRA Zero Lime, a refreshing alcohol-free brew with a citrus twist and just 39 calories.

Data sources & definitions:

Circana MULC+ US L12W Volume w.e 2.8.26

Circana Total US MULC+ YTD w.e 12.28.25

Circana TUS MULC+ NAB Dollar Sales w.e 2.8.26

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is the No. 1 selling beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube. (*Circana MULC+ US L52W Volume w.e 9/14/25)

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com