Anheuser-Busch Wins Its Record-Breaking 16th USA Today Ad Meter & Budweiser Earns the #1 Top Ranked Ad for Second Year in a Row

For decades, Anheuser-Busch has tapped into key cultural moments to deliver world-class creative work that delights consumers and drives momentum across the American beer industry, and Super Bowl LX was no exception.

Each year, hundreds of thousands of consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and the results are in: Budweiser earned the coveted #1 spot for the second year in a row and all three Anheuser-Busch ads finished in the top 10: Budweiser #1, Michelob ULTRA #5, and Bud Light #9.

This is Budweiser’s 10th Ad Meter victory, the most all time, and the record-breaking 16th time that an A-B brand has won the Ad Meter in its 38-year history – more than any other company.

Kyle Norrington, Chief Commercial Officer, Anheuser-Busch said: “2026 is an extraordinary year for sports and entertainment in the United States, and there’s no better way for Anheuser-Busch to kick off the year than earning our second straight Ad Meter win. Placing three brands in the top 10 is no small feat and this prestigious recognition goes far beyond marketing – it’s a testament to the 65,000 hardworking Americans who produce, market, and sell the country’s favorite beers day in and day out.”

Anheuser-Busch’s iconic portfolio of brands was present across the entire Super Bowl landscape:

• _{A-B was the top advertiser in the game with 2.5 total minutes of airtime that reached millions of consumers while fans celebrated with A-B beverages in hand in living rooms, bars and restaurants across the U.S.}
• _{Budweiser has won the USA Today Ad Meter for the second consecutive year and a record 10th time in the brand’s history. A-B’s 16th victory is the most by any company in Ad Meter’s history.}
• _{A-B brands drove 140x more conversation than any other alcohol brand that ran an advertisement in the game, earning “best of” rankings across leading consumer news, lifestyle, sports, and entertainment publications.}
• _{To date, Anheuser-Busch brands have accounted for 58% of all public social media mentions across Super Bowl LX campaigns.}

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and alcohol free beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.