Applause for the Official Partners of the 76th Berlinale

The 76th Berlin International Film Festival is supported by its Principal Partners Armani beauty and CUPRA. TikTok is increasing its engagement and is joining Mastercard, Potsdamer Platz and Staropramen as a Co-Partner of the festival. With their renewed commitment, the media partners rbb and ZDF complete the level of Co‑Partners. Miraval is also expanding its support and will join as a Third Partner starting in 2026.

“Our team would not be able to do the work we do without the incredible support of almost 40 corporate partners and supporters who have renewed their belief in our mission. We are celebrating not only the films and the filmmakers but also all of these supporters who cherish and sustain the Berlinale,” comments Festival Director Tricia Tuttle.

Principal PartnersArmani beauty

Armani beauty supports the Berlinale as a Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests, including celebrities destined to walk the Red Carpet. Berlinale audiences have the opportunity to get their make-up done at the Armani beauty pop-up at Potsdamer Platz.

For over 20 years, Armani beauty has been delivering beautifully textured make-up, innovative skincare formulas and fragrances created with rare ingredients. Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty ambassadors Cate Blanchett, Sydney Sweeney, Nathalie Emmanuel and Nicholas Galitzine epitomise the intimate connection between cinema and beauty.

CUPRA

The automotive brand from Barcelona is once again supporting the Berlinale as a Principal and mobility partner, providing the festival’s car fleet. Film teams, jury members and guests arrive emission‑free to premieres and events in the fully electric SUV coupé, the CUPRA Tavascan.

With its strong presence in the music and festival scene, the young brand has stood for passion and inspiration beyond the automotive sector since its launch. Through its ongoing partnership with the Berlinale, CUPRA is setting new impulses and deepening its commitment to the film industry. During the Berlinale 2025, the brand created a highlight with the introduction of the Berlinale Shorts CUPRA Filmmaker Award, which supports unconventional cinematic voices.

CUPRA is also expanding its partnership with the Berlinale and, in cooperation with Berlinale Talents and Studio Babelsberg, is supporting creative talent through the initiative The Dream Makers, a short film competition that gives filmmakers from around the world the opportunity to bring their boldest ideas to life.

Co-PartnersMastercard

As an international technology company, Mastercard provides safe and smart payment processes all over the world. Mastercard has been a Co-Partner of the Berlin International Film Festival since 2015. As a partner of the talent enablement initiative Berlinale Talents, Mastercard also supports 200 selected creative professionals from 14 different disciplines in the film industry.

The one-of-a-kind Berlinale Talents Mastercard Enablement Programme returns for its sixth edition, with Berlinale Talents and co‑partner Mastercard supporting sustainable, cinema-centred projects. This year’s jury comprises actor, writer, director and producer Lamin Leroy Gibba (D ogfriend, Black Fruit), director and Berlinale Talents alumna Mala Reinhardt (The Second Attack, Familiar Places) and Maximilian Floegel, Vice President of Marketing Communications at Mastercard for DACH.

Potsdamer Platz

Potsdamer Platz is once again a Co-Partner and central festival location of the Berlinale. With the start of the film festival, the Theater am Potsdamer Platz transforms into the Berlinale Palast and the entire neighbourhood welcomes filmmakers, stars and fans from all over the world. With The Playce, the district offers shopping and entertainment, as well as art and cultural experiences for visitors.

Staropramen

As a Co-Partner, the No. 1 beer from Prague is once again supporting the Berlinale at various events. For more than 150 years, the premium beer brand has been famous for its brewing expertise, delighting even the world’s most discerning beer drinkers. Staropramen stands for the highest quality and a perfectly balanced taste. Passion and expertise connect Staropramen with the Berlinale and the world of cinema. The Berlinale HUB, directly at the Red Carpet in front of the Berlinale Palast, is supported by Staropramen with its own bar.

TikTok

As the official entertainment partner of the 76th Berlin International Film Festival, TikTok reaffirms its ongoing commitment to film culture. Through this partnership, TikTok offers established filmmakers, emerging talents, creators and the global community a platform — strengthening cinematic diversity both on the platform and on site at the festival. Via the official @berlinale account as well as the hashtag pages #Berlinale2026 and #WhatToWatch, film fans receive immediate, authentic insights — from the Red Carpet to behind the scenes. This makes the festival experience tangible and accessible to everyone.

In addition, TikTok is actively involved as a partner of the European Film Market and Berlinale Talents, offering a variety of formats for both industry professionals and emerging talents. A highlight is the panel at the European Film Market on February 13 at 5.00 pm, which explores how film fandom and community engagement on TikTok can significantly influence the success of films and series.

rbb

rbb supports the Berlinale as a media partner by recording the Red Carpet shows at the Berlinale Palast. As the pool leader, rbb ensures the distribution of TV footage to numerous national and international broadcasters. Additionally, the broadcaster provides extensive coverage of the Berlinale on rbb (radio/TV/online) and on ARD/Das Erste. The Opening Gala will be broadcast with a delay by rbb.

ZDF

ZDF has been a reliable partner of the Berlin International Film Festival for over 20 years. ZDF will continue to support the Berlinale as a media partner and will provide extensive, in-depth reporting on the 76th Berlinale in its news and cultural formats. The Opening Gala will be broadcast with a delay by ZDF’s partner channel 3sat.

Third Partners: Colt Technology Services, GWFF, HYGH, Miraval, Object Carpet, Pharos, Ströer

The Gesellschaft zur Wahrnehmung von Film- und Fernsehrechten (GWFF) funds the Best First Feature Award, endowed with 50,000 euros, in the Perspectives section.

Suppliers: AchtBerlin, ARRI, Barco, Berlin Cuisine, Canon, ChariTea, Cinecert, CineStar, Dolby, The Feuerle Collection, Harkness Screens, Husumer Mineralbrunnen, Ilg-Außenwerbung, Letterboxd, Rausgegangen, Top-IX

More informationen on all Berlinale partners.