Lucas P. Aragón Joins FOX Advertising as Senior Vice President, Creative

Accomplished Creative Executive Lucas P. Aragón has joined the FOX Advertising team as Senior Vice President, Creative. He reports to Puja Vohra, Chief Marketing Officer and Executive Vice President, Advertising Sales, Fox Corporation.

In this newly created position, Aragón will partner with executive leadership to shape the creative vision and long-term strategy for FOX Advertising, distinctly positioning and differentiating the FOX brand in the market. This includes overseeing the creation and execution of branding campaigns and developing visual and strategic branding initiatives that support business goals and enhance client engagement throughout the year.

Aragón joins FOX from The Walt Disney Company where he most recently served as Executive Director, Branding & Design (Motion), Disney Entertainment Television. In this role he developed cross-platform campaigns for on-air, social and digital out-of-home platforms including being a creative lead for the Disney Upfront. He also spearheaded the network marketing creative for such high-profile series as Abbott Elementary and The Golden Bachelor and live events including The Oscars and the CMA Awards.

Prior to Disney, Aragón served as Vice President, Design, OWN: Oprah Winfrey Network where he served as a key member of the network launch team and his responsibilities included developing cross-platform key art for on-air, print and digital.

Before that his professional experience includes roles as Vice President, Design for the Lifetime Networks and Director of Branding & Design (Motion) for the ABC Television Network.

He has received several industry awards for his creative work including a NATAS Regional Emmy Award and multiple Gold, Silver and Bronze awards from Promax where he served on the Board of Directors from 2009-2012.

Aragón, a native of Santa Fe, New Mexico, studied Communication/Graphic Design at Eastern New Mexico University.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.