Arla Foods extends 25‑year partnership with dentsu’s Carat across key European markets

Carat, a dentsu company announced a two-year extension of its relationship with the international dairy company Arla Foods reinforcing a partnership that has spanned 25 years. The renewed agreement covers key European markets, including the UK, Sweden, Denmark and the Netherlands, and will continue to evolve Arla’s integrated, future-ready marketing approach.

Over the course of the relationship, Carat has continually evolved its operating model to align with Arla’s needs and support its ambition in the Algorithmic Era. A cornerstone of the partnership is the close integration with The Barn, Arla’s in‑house agency, to future‑proof media and creative activation and accelerate performance across channels.

“Carat has been a trusted partner for a quarter of a century, consistently adapting with us and challenging our thinking. Together, we’ve aligned our vision and strengthened the way we connect with consumers across markets. The continued partnership, delivered in lock‑step with The Barn, keeps our marketing modern, integrated and designed for growth.”

-- Jan Worre. Head of Global Media & Agency Management, Arla Foods

“We are extremely proud of the partnership we have built with Arla over the years. We have always evolved our operating model to meet tomorrow’s requirements and ensure that Arla is best equipped to win in the Algorithmic Era. This contract extension is a testimony of the great work we have achieved collectively in the past and a shared understanding on how to bring Arla’s vision to life.”

-- Sylvain Valeix, Client President, Carat

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com / www.group.dentsu.com

About Arla Foods
Arla Foods is an international dairy company owned by more than 7,600 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world’s largest manufacturer of organic dairy products.