Football is calling. And Motorola is answering.

Motorola, a Lenovo Company, announced the launch of its global “Football is Calling” campaign as the Official Smartphone Partner of the FIFA World Cup 26™. Designed to connect with the billions of fans who make the tournament the world’s biggest cultural moment, the campaign invites supporters to capture, share, and create their own FIFA World Cup™ experiences with Motorola devices.

Every four years, the FIFA World Cup transforms daily life across the globe. Sleep schedules shift, routines are abandoned, and billions of people tune in to share the same passion. The scale is staggering, with hundreds of millions of posts and billions of interactions across social platforms during the last tournament, underscoring how football becomes the center of the world’s attention. For Motorola, this cultural reset is more than sponsorship. It is an invitation to live inside the fan story, amplifying the difference between everyday you and fan you. It is a chance for supporters to express their identity, celebrate their community, and feel part of the world’s most iconic sporting event with stylish, intuitive technology that empowers them to create, share, and connect beyond the 90 minutes.

The campaign is anchored by a hero film developed in collaboration with Matter + Energy, created to unleash the energy of football fandom and showcase Motorola’s role as the driver of fan expression. The film follows fans through their FIFA World Cup journey, from the thrill of buying tickets to the joy of celebrating unforgettable moments with fellow fans. At every step, Motorola devices are there, helping fans carry the electricity of the tournament wherever they go, and reminding them that when football is calling, fan you always answers.

“When creating our Football is Calling campaign, we wanted to bring the spirit of the FIFA World Cup closer to fans by placing both people and technology at the heart of the experience,” said Ruben Castano, Vice President of Design, Brand and CX at Motorola. “Through thoughtful design, advanced AI, and powerful cameras, Motorola devices empower fans to capture the energy of the crowd, the emotion of every goal, and the simple joy of sharing those moments as they happen.”

The “Football is Calling” campaign will be visible across social media, retail, product experiences, and digital platforms, ensuring that Motorola’s presence is felt wherever fans engage with the tournament.

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