The British Fashion Council Announces Omoda as New Principal Partner for London Fashion Week February 2026

The British Fashion Council (BFC) is pleased to announce automotive brand OMODA as the new Principal Partner of London Fashion Week (LFW) in February 2026. The event will take place from Thursday 19th to Monday 23rd February.

OMODA is a natural partner, with a philosophy rooted in expressive design and technological innovation. Together, the BFC and OMODA will spotlight fashion as a powerful cultural driver, while supporting a more progressive, bold and sustainable future for the industry. The partnership will celebrate individuality, self-expression and joy, values that sit at the heart of LFW and British fashion.

As part of the principal partnership, OMODA will support ROKSANDA in hosting an intimate LFW dinner, showcase an immersive digital hub at the BFC NEWGEN Show Space and collaborate with the BFC on a digital content series, alongside further partnerships directly supporting designers. OMODA will also debut the all-new OMODA 7 SHS around LFW.

Laura Weir, Chief Executive, British Fashion Council: “OMODA’s commitment to design and innovation makes them a powerful partner for LFW. Together, we’re championing individuality and creativity, while shaping and supporting a February schedule that reflects the energy, diversity and ambition of London fashion.”

Victor Zhang, OMODA UK Country Director: “London Fashion Week is a celebration of creativity and design - values that sit at the heart of OMODA as a brand. As Principal Partner, we are proud to be part of a cultural moment that champions bold design and self-expression, right in the heart of the capital. With the OMODA 7 SHS and OMODA 9 SHS present throughout the week, we are showcasing vehicles that embody style, luxury and hybrid flexibility - designed to take you from front-row fashion moments to everyday life with confidence and ease. This partnership reinforces OMODA’s place within contemporary culture, where design, innovation and British brands move together.”

The British Fashion Council thanks all partners, suppliers and supporters whose commitment makes LFW possible. Principal Partner - OMODA. Official Partners – Blank Street, Mayor of London, The Londoner, TONI&GUY and UK Government. Official Supporters - Honor, Karl Lagerfeld and Ocean Outdoor.