Coki Nieto, World Top 7 Padel Player, Joins DECATHLON as New Ambassador

• “Make your own luck” is the claim announcing Coki Nieto as the ambassador for KUIKMA, the specialist category developing padel products at DECATHLON.
• The world’s number 7 will compete with the new KUIKMA Hybrid Pro, featuring his signature — a racket that combines control and power for the most demanding players.

DECATHLON, a global leading multi-specialist sports brand, is pleased to welcome Jorge «Coki» Nieto - the Spanish player better known on the circuit by his nickname - currently ranked number 7 in the world, as a new KUIKMA ambassador for the next three years. This strategic partnership marks a turning point in the brand’s ambition to compete at the elite level of professional padel while staying true to its ambition: making high performance accessible to everyone.

Some career paths cannot be explained by chance. They are built with consistency, high standards, and daily work. This announcement is framed within the message “Make your own luck”. In padel, as in life, luck doesn’t decide matches; consistency and daily effort do. This philosophy defines Coki Nieto’s journey and connects with DECATHLON’s sporting culture.

A player who reached the top through hard work

Coki Nieto enters this new stage at the peak of his career, following the most solid season of his journey. His decision to trust DECATHLON represents a differential step on the circuit: choosing a brand that challenges traditional codes of high performance.

“Decathlon is a brand with values I identify with closely. It has always been present in my sporting life, and being able to compete today at the highest level with its products is something very special,” says Coki Nieto.

KUIKMA Hybrid Pro: Performance proven at the elite level

During this season, Coki will compete with the new KUIKMA Hybrid Pro, a versatile racket designed to offer the perfect balance between control and power. This high-performance model, tested and co-created with elite professional players, is now presented with a new design and Coki Nieto’s signature.

“I am very pleased by the racket’s performance—it’s very complete! It gives me the control I need without losing power. It fits my playing style perfectly,” the player explains.

Co-creation: The future of padel KUIKMA

Throughout this partnership, DECATHLON and Coki Nieto will carry out a product co-creation process, aiming to develop a series of KUIKMA rackets in the coming years, bringing elite-level experience to players of all profiles.

“For a professional athlete, the racket is our work tool. Being able to participate in its development and have it carry my name is something anyone dreams of since they were a child,” he states.

From DECATHLON’s perspective, his arrival in the team represents a strategic milestone:

“Coki embodies the level of excellence we seek to continue developing our products. Not everyone knows this, but it is important to emphasize that at Kuikma, we develop our products from scratch with our own team of engineers and designers. Coki’s presence in top-tier competition, along with his experience, will allow us to test and validate them in extreme conditions and strengthen Kuikma’s credibility in professional padel, with the ambition of our products being recognized as having the best performance-durability ratio on the market,” highlights Frederic Oudeville, Director of KUIKMA Padel.

The challenge: Reaching the top

Coki Nieto and DECATHLON share a clear objective: to have a KUIKMA racket win a Premier Padel tournament, proving that high performance and accessibility can coexist at the highest level.

“If I had to define this stage with Kuikma in one word, it would be ‘ambition’. The challenge of taking Decathlon to the top,” concludes Coki.

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Founded in 2019 with the ambition to develop the best padel products for all players—and particularly for experts—KUIKMA is now extending its expertise to all other racket sports (tennis, badminton, pickleball, table tennis, squash, and beach tennis)

A global multi-specialist sports brand catering for everyone from beginners to top athletes, DECATHLON is an innovative manufacturer of sporting goods for all skill levels. With over 101,100 teammates and 1,817 stores worldwide, DECATHLON and its teams have been working ever since 1976 to make the joys and benefits of sport truly accessible to all.