AirAsia and HYROX partner to bring fitness communities together across Asia Pacific through purposeful travel

AirAsia officially launched its partnership with HYROX APAC, marking a collaboration that brings together fitness, lifestyle and travel to connect communities across Asean and beyond.

Built on a shared belief in inclusivity, accessibility and the power of community, the partnership reflects AirAsia and HYROX’s commitment to supporting the region’s rapidly growing fitness movement. The collaboration enables HYROX athletes, participants and fans to travel seamlessly to key host cities, turning travel into an enabler of meaningful experiences and shared ambition.

Amanda Woo, Chief Commercial Officer of AirAsia X said, “Sports has always been a huge part of AirAsia’s DNA as we uphold our ‘Dare to Dream’ value. Since our inception, we have partnered with renowned global sporting platforms, from Asean football to the Southeast Asian (SEA) Games to Ultimate Fighting Championship (UFC), and our very own AirAsia RedRun which we introduced last year. Our partnership with HYROX comes at the right time, as fitness becomes a global lifestyle movement. With AirAsia’s network spanning over 130 destinations and AirAsia MOVE as a one-stop platform for flights and hotels, we can offer seamless travel experiences that bring people closer to the sports they love. Through this partnership with HYROX, we look forward to continuing our mission to bring communities together.”

Under the partnership, AirAsia and HYROX will launch a series of community-driven initiatives and on-ground activations beyond race day, engaging the fitness community and highlighting travel for active lifestyles. AirAsia is also teaming up with selected HYROX Training Club gyms to stay close to the HYROX community. Key focus markets include Osaka (Japan), Bangkok, Singapore, Hong Kong, Incheon (South Korea) and more with additional destinations across the region to be supported under the partnership. All participants registered for selected HYROX races partnered with AirAsia in 2026 will also receive an exclusive 10% discount on flights within a designated period during their initial registration (with HYROX), making it easier for them to focus on the race and enjoy the full experience.

Gary Wan, HYROX APAC Managing Director, said: “HYROX is more than a race, it is a lifestyle and sport built around community, consistency and shared ambition. Partnering with AirAsia allows us to better support our athletes and fans by making travel across the region more accessible, while strengthening HYROX’s presence in key markets.”

During the official announcement event, AirAsia and HYROX also unveiled a special co-branded aircraft livery themed ‘Keep Moving, Keep Rising’, marking the start of an exciting collaboration between the two brands. More than a partnership milestone, the livery reflects a shared belief in movement, progress and the power of travel to connect and inspire fitness communities across and beyond Asean.

A highlight of the 2026 HYROX calendar will see AirAsia step in as Title Partner for two flagship events in the region - AirAsia HYROX Jakarta and AirAsia HYROX Kuala Lumpur. Making their debut as host cities, these iconic capitals will welcome thousands of athletes and spectators, transforming race weekends into vibrant fitness-led travel experiences.

• AirAsia HYROX Jakarta: 6 to 7 June 2026 at Nusantara International Convention Exhibition (NICE)

• AirAsia HYROX Kuala Lumpur: December 2026

Beyond these milestones, AirAsia will continue to play a key role throughout the 2026 season, supporting additional HYROX events through integrated travel experiences and community-focused initiatives to be announced later this year, reinforcing the shared commitment to connecting fitness communities across borders.

HYROX has built a strong following globally through its mass-participation fitness races, attracting a diverse community of athletes and fitness enthusiasts. Across Asia Pacific, HYROX has staged events in 10 cities, drawing over 196,000 participants to date, reflecting the region’s growing appetite for fitness, wellness and experiential sports.

The AirAsia-HYROX partnership aligns with the continued rise of sports and lifestyle travel, positioning both brands at the intersection of fitness, community and mobility. United by a shared mission to empower communities and make meaningful experiences more accessible, AirAsia and HYROX aim to inspire purposeful travel across the region. Further details on upcoming HYROX races can refer here.

About HYROX

HYROX is a global ecosystem of events, training, and coaching designed to inspire and impact 100 million lives. Built around a unique race format of 8 x 1 km runs and 8 workout stations, HYROX has established the gold standard in fitness competition and is driving toward Olympic recognition. By connecting the world’s gym communities through the transformative power of training and competition, HYROX is the cultural heartbeat of fitness. For more information visit www.hyrox.com

HYROX PR Contact: HyroxAPAC@teamlewis.com