Air France introduces French Bloom onboard its La Première cabin

For the first time, Air France is offering guests traveling in its La Première cabin, an alcohol-free sparkling rosé wine by the brand French Bloom. Selected by Xavier Thuizat, Meilleur Sommelier de France in 2022 and Air France’s head sommelier, this new festive and wholesome product complements the selection of alcohol-free beverages available on board.

Developed in harmony with nature and certified organic, French Bloom’s 0.0% alcohol sparkling rosé offers a light, low-calorie beverage. From the rigorously selected grape to bottling the end product, this sparkling wine results from a precise blend of Chardonnay, complemented by a touch of Pinot Noir, all dealcoholized and made from 100% natural ingredients. It contains no colorants, preservatives, sulfites, or added sugars. Enjoyed as an aperitif or during a meal, it is the perfect way to celebrate the French art of travel without moderation.

“The nose is remarkably complex, revealing enchanting notes of pomegranate and verbena. La Première guests will be pleasantly surprised by the elegance and finesse of the bubbles which are a delight to the palate, adding a touch of gourmet indulgence to the red fruit notes” stated Xavier Thuizat, Air France’s head sommelier.

This new addition complements the selection of wines, champagnes, spirits and French beers, carefully chosen by Xavier Thuizat, Meilleur Sommelier de France in 2022, and cocktail menu – comprising alcoholic and alcohol-free cocktails – created by renowned mixologist Matthias Giroud.

This winter, the La Première cabin is available on flights from Paris-Charles de Gaulle to Abidjan, Dubai, Los Angeles, Miami, New York-JFK, San Francisco, Sao Paulo, Singapore, Tel Aviv, Tokyo-Haneda and Washington, D.C.

About French Bloom

Founded in 2019 by Constance Jablonsi, Maggie Frerejean-Taittinger (formerly with the Michelin Guide) and her Champagne producer husband Rodolphe Frerejean-Taittinger, French Bloom has made a name for itself as the leading brand of premium alcohol-free sparkling wines. Present in over 60 countries, the brand formed a strategic partnership with Moët Hennessy in 2024, marking the group’s first investment in the 0.0% alcohol segment. Awarded the title of World’s Best Alcohol-Free Sparkling for three consecutive years, French Bloom embodies elegance and modernity, a vision driven by a sincere mission – redefining celebration and conviviality in their most authentic form.