Air France reissues its iconic advertising posters designed by Georges Mathieu

After partnering last spring with the exhibition "Georges Mathieu - gesture, speed, movement", co-produced by the Monnaie de Paris and the Centre Pompidou, Air France is reissuing its iconic advertising posters designed by the artist in 1967. An initial collection of six posters is available from today at shopping.airfrance.com and at the Air France pop-up store at Le Bon Marché Rive Gauche in Paris.

Air France is reissuing an initial selection of advertising posters designed by Georges Mathieu, to give everyone a chance to purchase these posters that have marked the airline’s history. Six destinations are featured: France, Great Britain, Canada, the United States, South America and Mexico. Posters featuring other destinations will be available in 2026.

These unique reproductions are the result of over six months of meticulous work, a collaboration between teams at Air France, the Georges Mathieu Committee, and artisan printers, screen printers and colour experts. Many skilled experts came together to reproduce the quality and appearance of the original posters, using modern printing techniques.

Released as part of the Air France Legend collection, these posters are now available at shopping.airfrance.com. They are also available at the Oneart stand at Le Bon Marché Rive Gauche in Paris, next to the Air France pop-up store open especially for the festive season. These elegant posters make ideal gifts for all generations.

Air France Legend - Georges Mathieu’s posters for Air France

In 1966, Air France commissioned Georges Mathieu to create a series of advertising posters, which were intended to promote the main destinations on its vast global network to the public, including France, of course, but also Egypt, the United States, Japan and India. To enable everyone to identify the destinations represented at a glance, Mathieu designed artwork that embodied the very essence of each country. Fifteen original posters were published the following year in 1967, illustrating the extent of the artist’s influence beyond painting. An essential part of Air France’s history, this series of posters was one of the first examples of art in advertising.

For over 90 years, posters have played a central role in the world of Air France, representing above all a desire to travel and dreams of faraway lands. With a heritage of over 1,500 works created by leading illustrators throughout the years, the company has one of the largest collections in the world.

Georges Mathieu posters for Air France, printed in France. Available sizes: 30 x 40 cm or 50 x 70 cm, starting at 90 euros. Limited edition of 500 copies per poster and per size.

Air France Legend, a prestigious historical heritage

Through the prism of the Air France Legend collection, visitors explore nine decades of the airline’s history, where heritage and innovation, myth and the future intertwine. Legends shape the story of the Air France brand and live on in the collective memory. These compilations of extraordinary adventures and innovations create a truly distinctive brand narrative. They forge the mythic history of Air France, highlighting the importance of passing on its legacy while continually looking to the future.