American Express to be Inducted into AAF Advertising Hall of Fame

American Express will be celebrated as the corporate inductee at the 75th Anniversary of the AAF Advertising Hall of Fame in 2026. The event honors industry legends and companies for their globally recognized achievements, groundbreaking innovations and exceptional philanthropic contributions to the advertising industry and their communities.

American Express has built a legacy as one of the most recognizable and respected brands in the world, consistently delivering trust, service and security across generations while driving growth. The company’s marketing has shaped culture, from the enduring impact of ‘Don’t Leave Home Without It’ to the storytelling strength of ‘My Life. My Card.’ and the recent ‘There’s Nothing Like Platinum.’”

As it evolved over 175 years from a freight forwarding company to the global premium financial and lifestyle company it is today, American Express has continued to innovate for customers to deliver on its brand promise of Powerful Backing. The company has shown a deep commitment to supporting small businesses, most notably through its creation of Small Business Saturday. Amex is also a leader in purpose-driven work, with meaningful investments in backing communities and advancing inclusive economic growth. 

The news will be celebrated today at the New York Stock Exchange Closing Bell, and honorees will be feted at a celebration in New York City in April 2026. Six prominent advertising leaders also will be recognized, along with two President’s Award recipients — public figures whose primary careers are not in advertising but whose work has made significant contributions to the industry.