Barclays Joins Major Finance Firms to Launch UK Retail Investment Campaign

Barclays has joined seventeen other leading firms - including platforms, global banks, and wealth and investment managers - to launch the UK Retail Investment Campaign, a landmark initiative set to change how Britons think about investing their money for their long-term financial success.

The campaign, fully funded by the member firms and set to launch in April 2026, marks a moment of unity across the financial services sector, with firms working together to raise awareness of the importance of investing for people’s financial wellbeing and the positive impact it can have on the wider economy.

The industry-wide campaign is supported by His Majesty’s Treasury (HMT), the Financial Conduct Authority (FCA), and the Money and Pensions Service (MaPS), with the Investment Association (IA) acting as Secretariat.

Sasha Wiggins, Chair of the UK Retail Investment Campaign and Chief Executive of Barclays Private Bank and Wealth Management, said: “By bringing together firms from across the financial sector with a shared goal, we aim to make investing more accessible and give people better support when it comes to taking their first steps. With retail investment in the UK the lowest in the G7, it is vital to help build a culture of saving and investing - supporting people to make informed choices about how to put their money to work. This campaign is about providing clear, accessible information so everyone can feel confident in deciding whether investing is right for them.”

Chris Cummings, Chief Executive of the Investment Association and Deputy Chair of the Campaign said: “By bringing together a wide range of firms from across the financial sector for a multi-year campaign, along with the support of the government and regulator, we will raise awareness that, while cash savings are important, many more people should be investing to fulfil their long-term financial plans. With only just over a third of UK adults agreeing that ‘investing is for someone like me’, many people could be missing out on the benefit that investing could bring. Together, we hope to inspire a nation of people who are ready to take the next step and invest in their futures.”
 

Find out more about the campaign and the full list of funding firms here.

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About Barclays

Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients, and communities. For further information about Barclays, please visit home.barclays/.