Eugenio Franzetti appointed Responsible for Alfa Romeo Marketing

Alfa Romeo is pleased to announce the appointment of Eugenio Franzetti as its new Responsible for Marketing, reporting to Santo Ficili, Alfa Romeo CEO and Maserati COO, effective immediately.

Eugenio succeeds Cristiano Fiorio, who joined Maserati to lead the Marketing function while continuing to serve as General Manager of BOTTEGAFUORISERIE.

Eugenio Franzetti brings a distinguished track record across communications, sales, and motorsport to his new role as Responsible for Alfa Romeo Marketing. Over the years, he has held several key leadership positions, serving as Communications and Competitions Responsible for Peugeot Italy, Responsible for Communications for DS Automobiles, Citroën and Peugeot in Italy, and Responsible for Sales for Citroën Italy, before taking the lead of the Communications function for the Peugeot brand. He later served as Managing Director of the DS brand in Italy and was subsequently appointed Responsible for DS Performance. Eugenio has also recently taken charge of Lancia’s Competition Department, a role he will continue to cover on an interim basis, working closely with the Stellantis Motorsport teams to elevate the brand’s profile.

Santo Ficili, CEO of Alfa Romeo, said: ’’I am delighted to welcome Eugenio to the Alfa Romeo team. His extensive experience in global automotive marketing and his deep understanding of premium brand dynamics will be invaluable as we continue to strengthen Alfa Romeo’s international positioning. Eugenio brings a proven track record of driving brand desirability and customer engagement through innovative strategies and bold storytelling. I would also like to sincerely thank Cristiano for his outstanding leadership and vision over the past years, during which he made a significant contribution to the brand’s growth by successfully leading projects in F1, model launches such as the 33 Stradale - the brand’s return to the world of custom-built cars - award-winning advertising campaigns, targeted communication strategies, and key partnerships.’’

Eugenio Franzetti, new Responsible for Alfa Romeo Marketing: ’’I am honored to join Alfa Romeo, a brand that embodies passion, sportiness and Italian spirit. This is an exciting moment in the brand’s journey, and I look forward to working with the team to further elevate Alfa Romeo’s global presence. My goal is to build on its unique heritage while embracing innovation and new ways of connecting with our passionate community worldwide. Together, we will continue to tell the story of Alfa Romeo in a way that inspires and engages enthusiasts across every market.’’