TomTom’s CES 2026 product demos: What you can expect to see in Las Vegas

“For the past few years, we’ve done CES a certain way. With changes in the market and in the ways that customers use our products, we saw an opportunity to take a different approach with our booth and demos,” Andy Marchant, Director of Product Marketing, says. 

Historically, the mapmaker has framed its demos as individual products. This time, it’s showcasing its products based on how they’re applied in real-world scenarios.

At TomTom’s booth — W311-312, West Hall, Level 3 — demos will be grouped under three key themes: Experience, Build and Develop. “We’ve designed the stand this way to help visitors find the demos and technologies most relevant to them. This will allow them to be more efficient with their time and dive deeper into the demonstrations and products that make the most impact to their business.” 

Grouping and displaying the demos in this way shows off those products in terms of how they are used together — illustrating their wide-ranging potential. It highlights TomTom’s evolution into a company that doesn’t just provide maps, but also the tools to build them, to fuel map-based experiences, to interact with maps using AI — as well as allowing carmakers and enterprises to develop their own location-aware and map-infused technologies. 

“Expect interactive demos, new visualization concepts and a closer look at our next-generation ADAS and mapping pipeline.

João Laranjeira

Director of Product Management

Experience the future of driving at TomTom

In the Experience zone, you’ll find demos for Automotive Navigation and Context-aware Automated Driving — in-vehicle solutions set to redefine the driving experience.

AI is advancing what’s possible with automated driving (AD) and accelerating the deployment of automated vehicles in cities around the world. "It’s important that AD technology gains the trust of the public and drivers,” Giovanni Giancaspro, Market Segment Manager, says. “To do so, these systems will need to help drivers understand what the vehicle perceives and why the system behaves as it does, especially in supervised automation where drivers must monitor the vehicle and its surroundings, but are not actively controlling it.” 

At the Automated Driving demo, Giovanni and his colleagues will show how TomTom is doing just that. “This is a new way of driving, which means completely reimagining the user experience. Our unified onboard automation-and-navigation interface blends live sensor data, agentic AI and map intelligence to deliver richer situational context and more effective UI design — creating a seamless experience that prioritizes operational transparency and driver comfort.”

At times when the driver is in complete control, there is always Automotive Navigation to guide the way. At this demonstration, Filip Klippel, Market Segment Manager, will unveil the latest from the product category that TomTom is perhaps best known for — a blend of technologies that, as Filip puts it, “bring intelligence, precision and driver comfort to every drive.” 

TomTom’s AI Agent further elevates the navigation experience — providing proactive support gained from TomTom’s real-time maps, traffic information and data from the vehicle itself, such as battery state of charge in an electric vehicle (EV). 

On this note, TomTom’s Automotive Navigation demo also includes a number of EV-focused navigation technologies designed to solve the pain points of electric driving. Finding and navigating to compatible chargers is easier than ever now that the company has mapped more than 2 million charging points across 117 countries. “TomTom is making every trip in an EV predictable and stress free. At this CES demo, we’re showing how,” Filip says.  

“It’s navigation built for the next generation of vehicles.” 

Build with TomTom AI Agent and Orbis Maps

In the Build section of its booth, TomTom is going to exhibit two key technologies: the TomTom AI Agent and Orbis Maps for Automated Driving.   

AI agents are one of the most talked-about topics today. Rightly so, as they are completely changing how we use and interact with technology; outcomes that once required complex inputs or button pushes are now possible with a simple request.   

“For years, in-car voice assistance has promised drivers more control over built-in software, but the complexity of critical domains — especially navigation — has led to frustration and an overall lack of trust in the experience,” Roger Chan, Senior Product Manager, says.  

“At CES 2026, we’ll showcase a solution that revolutionizes how drivers manage complex navigation tasks. Through simple, everyday conversation, you can ask for place recommendations, search for charging stations near specific amenities, plan complex multi-waypoint routes — or ask about any aspect of your route. The multi-agent architecture allows navigation to work hand in hand with other in-car domains — such as music, HVAC and calendar — giving drivers greater autonomy while keeping their attention on the road and hands on the wheel.”

The TomTom AI Agent’s proactive route intelligence also evaluates traffics and hazards, providing real-time suggestions with clear-cut reasoning. And for EV routing, factors like charging preferences, amenities and time constraints are tailored to each journey, maximizing efficiency and peace of mind. 

Roger says that this demo is a blueprint for the future. “By combining advanced conversational and agentic AI technology with world-class navigation, we’re delivering a smarter, more seamless experience for drivers. For OEMs, the TomTom AI Agent — capable of seamlessly coordinating with any leading voice assistant — offers a flexible, innovation-friendly, brand-owned solution, viable for production now.” 

Analyze traffic by simply speaking

TomTom is also going to reveal its now-agentic Traffic Command Center as part of its AI Agent demos. Traditionally, understanding traffic trends required a strong affinity with data analytics, statistical techniques and programming complex queries to interrogate the data. But not anymore. 

With the Traffic Command Center, city planners, municipal authorities and road management bodies can investigate the state of traffic in their governed areas simply by asking the TomTom Agent about it.  

“With AI-powered natural-language queries, users can explore current conditions alongside historical context to understand congestion patterns, incident hotspots and road network performance in seconds using real-world TomTom data,” Kristina Vuletic, Lead Product Manager of Location Analytics, explains. 

For CES, we’re demonstrating wider city coverage of the Traffic Command Center and deepening historical and incident layers, so governments and insurers can evaluate safety, conduct pre- and post-event analysis, validate claims and model risk in an interactive experience.

Go further with Automated Driving

We’ve already heard about context-aware automated driving — which is the part of the tech that interfaces between the car and the driver — but what about the car itself? What about the vehicle’s perception and navigation of the world? 

Just as sensors are necessary for reacting to immediate changes ahead of the vehicle, a map is essential for providing the bigger picture. For automated driving, maps codify important information about the world: speed limits, directions, road geometry, gradients and other contextual features.   

At CES, Orbis Maps for Automated Driving will be on display alongside the TomTom AI Agent. Here, João Laranjeira, Director of Product Management, will showcase how TomTom’s unique, intelligent mapping lays the foundation for high-performing automated driving.

“Visitors can expect lane-level representations and real urban and highway examples of automated driving. They will also see how Orbis fuses perception and mapping for unprecedented map freshness,” João says.

Alongside Orbis Maps, João and his colleagues will demonstrate the ADAS SDK, a software tool that allows carmakers to bring advanced driving automation to their cars — either as part of TomTom’s full navigation stack or as a complete standalone solution.  

However, the real power of these technologies comes to life when they are combined, as the demo will show. “Orbis and ADAS SDK are pre-integrated out of the box,” João explains. “This helps OEMs accelerate time to market and significantly reduce their costs — from integration complexity to bandwidth and compute usage.” 

In short, these two products from TomTom combine everything an OEM needs to meet ISA requirements, achieve Euro NCAP certification and scale automated driving capabilities across their vehicle fleet.  

Develop your products with TomTom

The Develop zone of TomTom’s stand is divided into three main product demos: the Model Context Protocol (MCP)Server, the UX Library and Map Customization. Essentially, the tools for building rapid production-grade solutions and lowering time to deployment.

The MCP Server section will include a selection of demos exhibiting how easy it is to combine AI agents with TomTom location data to complete a range of tasks: building map-based apps, customizing IVI interfaces and even building a traffic analytics center. 

Ruben Woelders, the TomTom Product Manager showing off this tech, says, “these demos are designed to highlight the power of combining AI agents with TomTom’s powerful APIs and best-in-class location data.”

“We’re going to put these technologies through their paces live at CES, to show how easily a natural language command can be transformed into stylistic changes on the map, a functional map-based application — or even traffic insights from around the world.”  

Another way to develop rapidly with TomTom is using the UX Library, built on top of TomTom’s Orbis Maps and NavSDK. 

“Customizing the navigation experience in a vehicle is still one of the most time- and resourcing-heavy parts of developing a vehicle’s IVI stack,” Julija Babre, Product Marketing, says. “The UX Library changes that.”

Using Jetpack Compose, it offers flexible theming, layout and user experience customization while keeping core business logic centralized, consistent and development efforts as efficient as possible. The CES demo will show how the open-source sample app of UX Library allows developers to rapidly test, preview and flexibly build customized, pixel-perfect navigation experiences.  

At a time when drivers are demanding personalized in-vehicle experiences, being able to quickly prototype, test and deploy UX changes is an incredibly valuable tool for the carmaker’s toolbox.

But a branded experience goes beyond UI design. Drivers see and interact with the map more than any other in-vehicle component — making it a crucial branding touchpoint. “Map Maker, combined with TomTom’s Unity-powered 3D customization, lets OEMs craft a map with unique navigation visuals,” Arnaud de Vallois, Staff UX Designer, explains. “This, in turn, provides drivers with a more cohesive and immersive brand experience — which we’ll showcase at the Map Customization demo.”

See us at CES

Want to find out more about these demos? Come and experience them firsthand at CES. You can also book a meeting with the team here.