Highly Anticipated Holiday Season

The countdown is officially on: this is the season for strategic investment in luxury standout pieces. Our teams have been working passionately to curate exceptional opportunities, helping customers acquire the coveted items they’ve desired, discover the perfect investments for gifting, and refine their personal winter wardrobes. Recognising the holiday period, many luxury brands and boutique partners are using the upcoming shopping weeks to facilitate the timely acquisition of high-value pieces and signature gifts for the season ahead.

Beyond gifting and holiday parties, luxury skiwear is also coming into play. As I recently shared here, couture skiwear is now not only worn on the slopes but has entered our everyday winter wardrobe. Whether it’s a casual coffee run or a stroll through your local town, we’re seeing ski-inspired style more than ever before.

One driving factor is the ’après-ski’ aesthetic, which has taken centre stage on social media. Involving the glamour of post-ski culture, lounging in cosy, luxurious lodges which has transcended the slopes to become a standalone style. Celebrity and influencer culture have also played a major role in amplifying this trend. High-end skiwear, from sculpted puffers to statement Moon Boots, like the Moon Boot MB ICON NYLON spotted being worn by Dua Lipa last season, is now worn off the slopes. In fact, celebrities are already setting the tone for the season with Gigi Hadid recently spotted in a Simon Miller Jetz coat, showing how fashion icons are bringing alpine-inspired pieces into everyday life.

Ultimately, this season is defined by purposeful acquisition. Whether customers are securing a classic piece of fine jewellery to last a lifetime, or investing in a couture puffer jacket that serves both a functional and fashion-forward purpose, the value lies in enduring quality. FARFETCH’s teams are focused on these opportunities and offering our customers the pieces that will define their winter style, both on and off the mountain.

Doralice Belli, Head of Merchandising at FARFETCH