Anheuser-Busch Expands Sponsorship of The University of Texas at Austin Athletics

Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois and Cutwater Spirits, today announced an expansion of its sponsorship of The University of Texas at Austin Athletics, adding NÜTRL as its Proud Vodka Seltzer Sponsor.  

This enhancement comes as part of an early extension of Anheuser-Busch’s comprehensive sponsorship of the Texas Longhorns, which is now in place through 2032.  

Kerry Scalora, Head of US Sports Marketing at Anheuser-Busch, said: “Our expanded sponsorship of the Texas Longhorns showcases Anheuser-Busch’s proud commitment and investment in the state of Texas. Longhorn Nation is one of the most passionate fanbases in the country and we’re thrilled to continue showing up for them on game day and beyond for years to come.”  

NÜTRL will be prominently showcased in collaboration with the renowned Longhorns brand at retail, in stadiums and across social platforms, adding to Anheuser-Busch’s existing portfolio of assets that includes: 

• _{Bud Light Party Deck and Bud Light Back Forty Bar at Darrell K Royal-Texas} 
• _{Memorial Stadium} 
• _{On-site activation activations at the Allstate Red River Rivalry in Dallas} 
• _{Flyaway trips, tickets and hospitality experiences} 
• _{Signage and brand across football, basketball and baseball events} 

The two iconic brands announced an initial partnership in 2022, which made Anheuser-Busch the Official American and Craft Beer sponsor of The University of Texas Athletics, The University of Texas’ Alumni Association – the Texas Exes – and the Allstate Red River Rivalry.  

The expanded agreement is managed by Longhorn Sports Properties, the Austin-based Learfield team that connects brands to Longhorn Nation.   

As part of its partnership with the University of Texas at Austin, Bud Light unveiled limited-edition team cans earlier this year that are available now at participating retailers. The Longhorns are also spotlighted in Bud Light’s new creative content, “Vendor Voices”, featuring brand partner Shane Gillis.  

Laurie Brown, Vice President, Brown Distributing, said: “Brown Distributing has been partnering with The University of Texas since our business was founded in 1962. We have always understood that UT is Austin and we value our partnership with Texas over the years and the friends we have made along the way. We could not be more excited to extend this partnership and we are thrilled about our future with the Texas Longhorns!” 

Anheuser-Busch has called Texas home since 1966 and has made more than $2.3 billion in capital investments in Texas to date alongside its distributor partners. With almost 1,000 employees across four facilities in Texas, Anheuser-Busch remains dedicated to being a key economic driver in Texas and maintaining its position as the leader in the American brewing industry. 

ABOUT ANHEUSER-BUSCH 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25 

ABOUT NÜTRL 

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NÜTRL introduced Lime and Strawberry available in 4-packs. 

ABOUT BROWN DISTRIBUTING 

J. Dan Brown, founder of Brown Distributing and avid sports fan, has been a lifelong supporter and donor of UT Athletics and UT properties. As a family-owned business, Brown Distributing has been making friends and bringing fun times to the Austin area responsibly for over 63 years.  We have been sponsors and fans of the Longhorns for a majority of those years and are thrilled to be reunited.  We have watched Austin grow as a city along with the University and we couldn’t be prouder.  Brown recognizes the value of marketing and involvement in the local community and will continue to give back to Austinites through sponsorships like this.  Brown Distributing services 7 counties around the Austin area and employs over 425 people.