HEINEKEN announces global YouTube Series “Praise the Bar”

HEINEKEN, the world’s pioneering beer company, is proud to unveil its first-ever original digital mini-series, “Praise the Bar”, premiering on YouTube. Produced in collaboration with local pub and bar owners and their customers across eight countries, this eight-episode series is a heartfelt tribute to the pubs and bars that bring people together, one beer, one connection at a time. 

Much like a streaming platform’s most anticipated drop, “Praise the Bar” blends documentary-style storytelling with cinematic flair, spotlighting real pubs and bars, real people, and the unforgettable moments that happen when people get together and say ‘cheers’. 

“Pubs and bars are at the heart of communities up and down the UK, and across the world. There is no feeling quite like walking into your local, whether that’s for a quiet drink, meeting friends, or taking part in the pub quiz - they are places where memories and friends are made. At HEINEKEN, we are proud to help ignite these stories: one beer, one connection at a timeJoanna Price, Chief Corporate Affairs Officer at HEINEKEN

For years, HEINEKEN has backed bars and pubs in all kinds of ways; investing in local venues, supporting owners through challenging times, and celebrating the role these spaces play in our communities. From investments like the GBP40 million boost for British pubs earlier this year to ongoing training for the perfect pour, helping bars thrive is part of HEINEKEN’s identity. Launching “Praise the Bar” is a natural next step in this journey, shining a light on the stories and connections that make bars so meaningful to people everywhere. 

🎬 Series Premiere: 13 November 2025 

• Trailer Launch across HEINEKEN’s YouTube, Instagram, LinkedIn, Threads, and Website 

 📺 Episode 1: UK – “The Gun” 

• Airs today- The series kicks off in London at The Gun, a historic pub where stories of friendship, family, and football unfold.  

🌍 Upcoming Episodes 

• The Netherlands and Spain – December 2025
• Vietnam, Mexico, South Africa, Brazil, Ireland – Monthly releases through H1 2026 

Click here to watch the series 

About HEINEKEN

HEINEKEN is the world’s pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company’s website, and follow us on LinkedIn and Instagram.