Anheuser-Busch’s Goose Island is the #1 Market Share Gainer Among the Top 10 Craft Beer Brand Families This Year

Goose Island Beer Co. is the #1 market share gainer among the Top 10 craft beer brand families, gaining share at a rate more than double that of the next closest competitor (TUS MULC, dollar sales YTD through 11/2/25 vs YA). 

Founded in 1988, Goose Island has been brewing high-quality beer and driving innovation in the craft beer segment for over 35 years and has experienced national growth since partnering with Anheuser-Busch in 2011. 

The craft brewery’s recent growth is led by its Beer Hug IPA family, which is up 18.4% so far in 2025 (TUS MULC, YTD through 10/26/25). First launched in 2022, the Beer Hug family consists of flavor-forward IPAs, including: 

• -Tropical Beer Hug Imperial IPA, the top-selling Beer Hug product 
• -Big Juicy Beer Hug Imperial IPA, a top 10 craft innovation last year (TUS MULC FY’24) 
• -Big Mango Beer Hug Imperial IPA, the #2 craft innovation this year (TUS MULC YTD through 10/26/25) 

Todd Ahsmann, President of Goose Island said: “At Goose Island, we believe there is a beer for every taste. From big beers like Beer Hug and Bourbon County Stout to our local Chicago taproom releases, we’re passionate about providing our consumers with high-quality, delicious options to fit every drinker.” 

Goose Island’s consistent growth is also driven by Bourbon County Stout. Every year, Goose Island releases the Bourbon County Brand Stout family on Black Friday to honor their legacy as the creator of the world’s first bourbon barrel-aged stout, which has become one of the most highly anticipated product releases in the beer world that sells out of orders each year. 

This year for the first time, Goose Island is debuting 10-ounce four-pack bottles of Bourbon County Brand Original Stout. The recipe remains unchanged, but the new packaging format reflects a shift in occasion — perfect for side-by-side tastings with the rest of the lineup or for savoring on its own. 

Ahsmann added: “Bourbon County Stout has always generated a lot of enthusiasm, but this year truly exceeded our expectations. We anticipated strong demand, but sales orders far surpassed our initial projections – thanks to our loyal fans and excitement from restaurants and pubs who want to put the new 10oz bottle on their menus.” 

ABOUT GOOSE ISLAND 

For over 35 years, Goose Island has been brewing beer in Chicago. From opening up a brewery in the middle of a city to pioneering the barrel-aged beer category, we’re committed to making great beer and celebrating our hometown in a big way - it’s the only way we know how. In our hometown, we continue to brew quality beer and invest in our people and our brewery, allowing us to continually innovate while giving back to our community. For more information, visit gooseisland.com or follow us on Instagram @gooseisland. 

ABOUT ANHEUSER-BUSCH   

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25